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Some Cool P.R. Tips for These Dog Days of Summer


Yup -- it's hot and sticky and you don't feel like doing much of no matter which -- let alone functioning on exposure for your business.But the summer months can essentially be a great time to get publicity.

Top Five Advertising Myths


Most colonize care about being paid exposure the most critical part of broadcast relations. It's also very baffling to many people.

The Story The Media Actually Wants


If you're like most of my clients, you're maybe engrossed in being paid the media to cover the achievement of your business. These "business hit stories" can be used for hope marketing pains -- plus reprints of the story in your marketing equipment or on your Web site, or framing the clause and killing it in your office.

Think Like a Reader, Viewer, or Listener to Get Great Publicity


About a year ago I read a aspect story in the Wall Avenue Journal. It was about a new trend -- baby showers that were being fearful for grandmothers.

There Is No Such Thing as Competition


A wise ally of mine has often said, "There is no such thing as competition." I crop up to agree with that philosophy.

Think Big


Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask associates that question, they as a rule say a touch like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd calm down for being able to take a week-long vacation.

Why You Must Write a Book (Even if You Exceedingly Dont Want To)


Recently, I told a alone (who's a affair owner) that she desired to write a book. While she's a good critic with enormous ideas, she said, "Do I especially have to do it?"For her -- and for those of you who have a big business -- the come back with is yes.

How to Get Exposure for a Ceremony Business


Many of our clients are in advantage businesses, such as realtors, fiscal advisors, interior designers, attorneys, salon and spa professionals, home physical condition care, therapists, consultants, accountants, cpu services, and a number of more.Service professionals have to work harder to promote themselves.

How to Make A Great Press Kit - A Musicians Guide


As an owner of an autonomous background label, I often get asked how to put as one a great press kit. I have found that young musicians appreciate their music, but are often nervy by the marketing end of the business.

Media Savvy - How To Lead, Persuade, And Influence


Media management has develop into one of the strategic tools for managers and leaders to drive marketing opportunities, commune key messages, attain community alter or affect Government. Media and Broadcasting Consultant, Thomas Murrell* shares 10 hit tips for being paid the best from the media.

Effective Media Relations Tips- What To Do After The Media Interviews You!


Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, Intercontinental Affair Amp You've done all the hard work - geared up a media kit, engaged with a reporter and they've listened to your communication and asked questions.What now?Well, helpful media relations doesn't just stop once you have been interviewed.

Creating Event Magic all the way through Deliberate Video Production


Once upon a time, there was a young, stressed out corporate dealings plotter called Tanya. She was organising a large-scale event for her firm's chief client.

Hispanic Media Relations Training: What to Do When Hispanic Media Call


You are a talking head for your company, in place of it for community dialect and media interviews. You are going about your everyday affairs, compromise media interviews on a new artifact or benefit your ballet company launched or a opportune topic of broad-spectrum interest.

All You Need to Know About Press Announcement Characters and Distribution


Before you even think about characters a press release, there are a few effects you need to know about the media. Here's the first - and most central - of them:1.

How to Write a Press Release


Why You Ought to Write Press Releases: A press announcement is a further way of aphorism news announcement or an announcement. It's an easy and inexpensive way to get your communication out to the public.

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