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Media relations: when google got googled - pr


Before assembly my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, curved up quite a few credentials in less than a second.

It twisted up a paper she had printed for a checkup journal. It displayed her dissertation. Iteven showed me an condition she had printed for her academy newspaper.

A lot of our not public in rank is on the web. It's a legitimate concern.

So it was understandable when a CEO became irate when a snarky website in print all of his own in order it could find - together with home deal with and pecuniary worth - just by going to Google. Sure, it was freely existing information, the CEO acknowledged, but that story was just clear of the pale.

The CEO was so furious, in fact, he prearranged his staff not to grant interviews to the news organization, CNet, for an complete year. His array to "blackball" a website with more than 23 million visitors per month for a full year was a considerable one, but one he assumed was the right thing to do.

Only one problem. The CEO in distrust is Eric Schmidt. Mr. Schmidt is the CEO of Google.

In the days next Google's decision, dozens of news organizations - together with Citizen Communal Radio, the Intercontinental Announce Tribune, the San Francisco Chronicle, San Jose Mercury News, and the Linked Press - roofed it. Many of those stories lambasted Google's decision. One story was cleanly called, "Google Goes Berserk. "

Besides being a attractively tone-deaf certitude on Google's part (the kind associates must lose their jobs over), there is at least one big message to be educated here.

Sometimes, it's beat to just be quiet.

Had Google selected to say nonentity after the creative CNet story came out, it wouldn't have befall an worldwide sheltered story. It wouldn't have made it to the brown shops of California, the bistros of Buenos Aires, or the patisseries of Paris.

Google took a fairly small story and, all the way through awful disaster management, bowed it into a much bigger one. Even worse, it gave endless bullets to Google's critics who have long feared the implications of so much eagerly available in sequence on the web.

Finally, they did at least two other belongings wrong. We left a idea for Google asking for their side of the story. To its credit, one of its representatives, David Crane, did call back surrounded by a few hours but said that they have not or will not act in response to such queries "on-the-record. " That means its enemies carry on to get all the ink as Google does nothing. Companies in emergency mode need to say something, even if that means a terse two judgment account sent via e-mail.

The other thing Mr. Crane did wrong was offer to make annotations to me in an "off-the-record" capacity. I'm not a reporter, and was alert about identifying in my opinion honestly. I had no obligation to honor his terms, and could have been the first "reporter" to as a final point get Google on-the-record.

Brad Phillips is the break down and head of Phillips Media Relations. He was formerly a journalist for ABC News and CNN, and headed the media relations area for the be with leading environmental group in the world.

For more in order and to sign up for free monthly media relations and media guidance e-tips, visit http://www. PhillipsMediaRelations. com


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