Media announce headlines - ten tips to get media awareness - pr
So you have spent hours and hours writing, shaping and crafting your media message. You've worked on location your objectives, identifying your aim addressees and operational out how to reach them. Your delivery is well structured and packaged, exit just journalism the head-line remaining.
Unfortunately with barely time enduring you hurriedly put as one the headline and send out the announcement but fail to hear from any concerned journalists.
Why? A poorly in black and white headline will fail to appeal to the consideration of a reporter, journalist or editor.
Let me give you an example.
"Triple Bottom-line Cooperation Net Advantage Certitude Time for Sustainable Financially viable Advancement Decisions Desirable Says Economist"
This is an genuine headline on a media circulate from MacroPlan Australia in print in 'The Australian' Media Divide up on Nov 13, 2003.
Would you want to read more if you got this on your fax appliance or email inbox?
How can you write change for the better headlines?
Here are my Top 10 Tips:
1. KEEP IT TO 1 LINE.
More than one line and you are expected to loose a busy journalist who would accept hundreds of media releases a day. Be sharp and precise, commit to memory your demanding to hook the journalist in to read the rest of the release.
2. KEEP IT TO LESS THAN 5 WORDS.
Remember with headlines, 'less is more'. Make each word efficient instead then having too many.
3. EDIT FOR BREVITY
You maybe won't complete points one and two on the first go. Alter and edit every time. Even knowledgeable journalists take more than a few attempts to get a headline right.
4. DON'T TRY AND BE TOO SMART.
Writing headlines for the print channel is a real art form. Leave it to those who make a existing out of it - explicitly newspaper subeditors. Consider newspaper headlines have to sell papers, your headline has to engage one person who reads - a cynical journalist or editor with a 'so what, who cares' attitude.
5. KEEP TO THE ESSENCE OF WHAT THE STORY IS ABOUT.
The headline must summarise the story. Make it relevant. If the headline is too gaudy it will be disregarded, make sure it is apt to the story.
6. USE A Superior FONT SIZE THAN THE REST OF THE RELEASE.
Don't go lesser than size 12 for the main body of the text and use size 14 or 16 font or larger for your headline or title.
7. USE THE SAME FONT STYLE AS YOUR TEXT.
Never adjustment font styles in a release. Times New Roman is the most customary and professional.
8. USE BOLD TO MAKE IT STAND OUT.
9. CENTRE IT IN THE Central point OF THE PAGE.
10. Constantly SPELL CHECK AND Amplify CHECK FOR TYPOS.
Nothing harms your credibility more than a typo in the headline!
Thomas Murrell MBA CSP is an intercontinental affair speaker, consultant and award-winning broadcaster. Media Motivators is his common electronic magazine read by 7,000 professionals in 15 altered countries. You can subscribe by visiting http://www. 8mmedia. com Thomas can be contacted candidly at +6189388 6888 and is free to speak to your conference, round table or event. Visit Tom's blog at http://www. 8mmedia. blogspot. com
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