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Using the media - five reasons why - pr

 

The media has the power to shape communal estimation and adjustment perceptions. Every day millions of associates about the world consume at least one form of the media, whether voluntary or involuntary.

But why is the media so powerful?

Is the media cleanly a mirror to the world? Or is the media all athletic and clever of encoding the a lot to radically alter their behaviour, morals and beliefs?

This ask is focal if you want to channel the power of the media to build or cope perceptions. The media can be a brawny entity, but this doesn't mean only for activist benefit.

To fulfil this difficulty you must first be au fait with why ancestors need the media and how they use it.

Management or marketing concept is celebrated for Maslow's Hierarchy of needs. Attractive this idea and other readings and applying it to the media, I accept as true there are 5 basic needs why ancestors use the media.

1. THE NEED FOR Acquaintance AND UNDERSTANDING.

The media help make sense of an ever varying and byzantine world for us. We all have a basic need to be au fait with the world about us. Inspiration, motivation, instruction and the capacity to learn new ideas are all delivered by a number of forms of the media. Quite cleanly it's aware what's happening, often as it unfolds and being involved.

2. THE NEED FOR REFLECTION, APPRECIATION, LOVE AND FRIENDSHIP.

You may have the attitude the media only reinforces denial stereotypes and admired opinion. But the media in its initial form, such as sculpture, painting and art helps us be grateful for and see delightful things. It fulfils an controversial and aesthetic need. Even with the hype or perceived shallowness of the media it can bring citizens more rapidly at once and fulfil the need for love and friendship. Photographs far case can consider moments, beguile emotion and be relevant to large groups of citizens instantly.

3. THE NEED FOR SELF ESTEEM.

The media provides gargantuan opening for self-development. Take this E-Zine for exemplar and my goal of allotment my knowledge, ideas and inspiration with others. The media can fulfil our needs for self-confidence, stability, category and reasoning. It is a apparatus for at the bottom of our own endeavours and assisting others.

4. THE NEED FOR Common BELONGING.

Maslow's hierarchy of needs and teenage offspring prove that we all need to feel a sense of collective belonging. This sense of belonging can be at many levels - family, friends, communities or even nations! The media brings us more rapidly at once and provides a sense of community.

5. THE NEED TO Break away from FROM THE DAILY GRIND.

We all know that along with Western nations not public debt is escalating and colonize are operational harder, expenses longer hours at work and are under more burden than preceding generations.

Our awareness span is also decreasing as the world becomes an increasingly crowded, disorderly and competitive place. We often yearn for a simpler life. The media provides tension relief from the daily grind and boring description of life.

Call it an escape, fantasy or diversion, the media provides an occasion to tune out from the real world and enter a further space.

Just look at the rise in popularity of lifestyle or certainty TV programs where you can fix up your house, makeover your plot or go on an exotic anniversary exclusive of leave-taking the comfort of your own lounge! The media can bring assorted aspects of the world into our homes, our computers or our cars donation insight and release.

Thomas Murrell MBA CSP is an worldwide affair speaker, consultant and award-winning broadcaster. Media Motivators is his common electronic magazine read by 7,000 professionals in 15 assorted countries. You can subscribe by visiting http://www. 8mmedia. com Thomas can be contacted at once at +6189388 6888 and is free to speak to your conference, discussion group or event. Visit Tom's blog at http://www. 8mmedia. blogspot. com


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