Creation the news - tips from a news journalist - pr
What makes a good media announce and how do you engage the media with your story idea? How do you pitch stories to the media, chiefly hard-nosed news hounds who can sniff out a 'puff piece' a mile away?
The media receives exactly hundreds of media releases a day, many which are instantaneously disregarded. Why? A amount of factors add to the demise of a media release, one key bearing in spite of this that contributes to a well on paper and in print releases is the writers capability to be media savvy, that is categorize the aspects an editor is looking for when selecting the day's news.
In an in-depth interview with a expert news editor and journalist I posed the cast doubt on " What makes a good media release?" Here are his 7 tips in identifying a good release;
1. ONE THAT MAKES SENSE.
An evident point but one often overlooked in the bully to put out a media statement.
2. APPEALS TO A WIDE RANGE OF PEOPLE.
3. DOES NOT HAVE AN Noticeable 'SPIN'
If it is blatantly annoying the 'sell' amazing the circulate is liable to go no-where.
4. FOR RADIO - IT MUST BE A touch THAT WILL Create TALKBACK AND DISCUSSION.
5. FOR NEWSPAPERS - IT MUST BE IMPORTANT, NEWSY AND INTERESTING
6. Carry IT VIA EMAIL.
Avoid the use of fax for a competitive radio class as it is dodgy to reach its target.
7. DON'T BULL S**T!
Thomas Murrell MBA CSP is an intercontinental commerce speaker, consultant and award-winning broadcaster. Media Motivators is his accepted electronic magazine read by 7,000 professionals in 15 atypical countries. You can subscribe by visiting http://www. 8mmedia. com Thomas can be contacted at once at +6189388 6888 and is accessible to speak to your conference, colloquium or event. Visit Tom's blog at http://www. 8mmedia. blogspot. com
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