Creating your online news room: how to build a site the media will love - pr
From time to time, ancestors ask me how communal relations has changed
But there's a different great help provided to exposure seekers
A quick note: the conventional press kit isn't dead.
Creating a convenient online news room is especially beautiful simple.
Where Be supposed to the News Room Go?
There are two schools of accepted wisdom on where to put your online news
There are pros and cons to each.
Putting it as part of your main
Creating a break free site allows you to tailor all to suit
Some Do's and Don'ts
DON'T force journalists to catalog or sign in for access.
DO offer the opening for journalists to enter their e-mail
DO bestow a link to your consumer FAQ page and an e-mail link
DON'T try to lay out the online news room if you're not a
DO hire a expert designer who has a case that includes
What To Add in in Your Online News Room:
Personal Associate Info.
The name, address, e-mail, phone number,
Place press releases in sequential order
Executive photos, creation photos, charts, graphs, and other
Backgrounders, executive bios, white papers, depositor relations
Make it easy for journalists to find just what they
Online News Rooms to Study:
The best way to learn how to put at once an online news room is
Bill Stoller, the "Publicity Insider", has spent two decades as
The Art and Science of PR in the Digital Age Business Wire
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