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Editorial calendars: a key to publicizing your big business - pr

 

What is the one thing that all of the best communal relations
agencies do every year?

They examine and compile editorial calendars from publications
that are important to their client's business.

You be supposed to too.

What's an editorial calendar?

Editorial calendars are schedules of what topics a publication
plans for cover for a exact month. For example, the INC.
editorial calendar for July 2003
http://www. inc. com/advertise/magazine/calendar. html states that
they're copy an condition on a choice of big business services.

Bingo!

If you feel that you can be part of the cause to this detail topic,
call or email the editorial area at INC. (try to "speak" to
the supervision editor) and find out who (which reporter) has been
assigned to write the story. Email or call the reporter and
explain how you can contribute. It's that clean -- it takes less
time than inscription this clause - and is much more effectual than
blast-faxing a compost bound press announce to inappropriate
reporters.

Final thoughts: Many publications post their editorial calendars
on their Web sites -- commonly they're found in their advertising
media kits. Otherwise, acquaintance the publication's advertising
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 months in advance.

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, because of his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www. PublicityInsider. com/freepub. asp
, he's allocation -- for the very first time -- his secrets of
scoring big publicity. For free articles, killer advertising tips
and much, much more, visit Bill's absolute new site:
http://www. publicityInsider. com


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