The critical pr edge: receiving journalists to open your e-mails - pr
You know that receiving exposure is vital to the shape of your
Bottom line: if your e-mails don't get read, you have no shot at
Here's how to beat the odds:
Avoiding the Spam Trap
To a spam filter, your humble e-mail pitch may arrive on the scene to contain
The most central step is culture how spam filters think, and
Rather than charming up space here with all the how-to's, allow me
Getting Your E-Mail Opened & Read
After beating the spam filter, next up is receiving your e-mail
Here's how to do it: 1) Place the word "News" or "Press Info" or
2) Try to incorporate the reporter's first name also at the
3) If you know the name of the reporter's column, for instance
With these three tips in mind, a booming e-mail area under discussion line
[Story Idea]: Linda, Here's a Tip for Your "Cooking with Linda"
That's a bearing that will stand head and shoulders above the
Here are a few more e-mail do's and don'ts: Do:
* Make the in rank you place in the business line short and
* Don't get cute or be too vague in your branch of learning line.
* Try to make your most exciting points at the top of your e-
* Consist of your associate information, counting cell phone, e-mail
* Bring in a link to your website if you have additional
* Comprise more than a short pitch epistle or press delivery in the
* Allow typos or grammatical errors.
* Consist of an attachment with your e-mail.
In this day and age of
* Place the subsequent words (by themselves) in the branch of learning line:
* Send an e-mail with a blank area of interest line.
A cool tip: Use Google News (www.
com) to hunt for
Bill Stoller, the "Publicity Insider", has spent two decades as
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