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The critical pr edge: receiving journalists to open your e-mails - pr


You know that receiving exposure is vital to the shape of your
business. You doubtless also know that e-mail is the way most
publicity seekers get in touch with journalists to score that
precious coverage. Here's what you don't know: The vast
majority of e-mails sent to journalists never get read.

Bottom line: if your e-mails don't get read, you have no shot at
getting the exposure you so desperately need.

Here's how to beat the odds:

Avoiding the Spam Trap

To a spam filter, your humble e-mail pitch may arrive on the scene to contain
an array of trigger words and suspicious phrases. A head waiter that
relayed your communication may be on a blacklist - a "do not open"
list of known spammers. Or i don't know the filter's having a tough
day and has certain to start blocking effects arbitrarily. You
can't avert every demand of spam blocking, but you can take
some steps to help cut the probability of your e-mail finale up in
a black hole.

The most central step is culture how spam filters think, and
creating e-mails that avoid the usual pitfalls. Fortunately,
you'll find that -- once you can do this -- many spam triggers
are by far avoided.

Rather than charming up space here with all the how-to's, allow me
to austerely as the crow flies you a awesome site on the subject:
http://www. wordbiz. com/avoidspamfilters. html

Getting Your E-Mail Opened & Read

After beating the spam filter, next up is receiving your e-mail
opened and read. The key: the area of interest line. No affair how on-
the-money your pitch, a subpar business line will kill any chance
of in receipt of the reporter's attention. You've got one shot at
getting your e-mail opened, make the most of it with a killer
subject line.

Here's how to do it: 1) Place the word "News" or "Press Info" or
"Story Idea" at the establishment of your e-mail business line, in
brackets e. g. : [Story Idea]:

2) Try to incorporate the reporter's first name also at the
beginning of the branch of learning line.

3) If you know the name of the reporter's column, for instance
"Cooking with Linda", also try to incorporate that. One more
thing -- if the reporter doesn't write a consistent column, try to
at least comprise their beat (e. g. Joe, re: your coming pieces on
the wi-fi industry).

With these three tips in mind, a booming e-mail area under discussion line
might read:

[Story Idea]: Linda, Here's a Tip for Your "Cooking with Linda"

That's a bearing that will stand head and shoulders above the

Here are a few more e-mail do's and don'ts: Do:

* Make the in rank you place in the business line short and
to the point. Often, reporter's e-mail software cuts off the
subject at only a few words.

* Don't get cute or be too vague in your branch of learning line. For
example "Here's a Great Story!" is vague and sounds like spam;
"This Will Win You A Pulitzer!" will make you look silly (unless
you're delivering the scoop of the century, of course!).

* Try to make your most exciting points at the top of your e-
mail implication - don't anticipate a reporter to scroll down to find the

* Consist of your associate information, counting cell phone, e-mail
address, accepted address, fax digit & website URL at the
beginning and end of the e-mail.

* Bring in a link to your website if you have additional
information such as: photos, press releases, bios, surveys, etc.


* Comprise more than a short pitch epistle or press delivery in the
body of your e-mail.

* Allow typos or grammatical errors.

* Consist of an attachment with your e-mail. In this day and age of
sinister viruses, the media certainly erase e-mail with

* Place the subsequent words (by themselves) in the branch of learning line:
"Hi", "Hello" - the media's spam filters will ambush and

* Send an e-mail with a blank area of interest line.

A cool tip: Use Google News (www. news. google. com) to hunt for
recent stories that have appeared involving to your commerce or
field of interest. Then, e-mail the reporter at once (use a
subject line such as Re: Your July 5th piece on stimulating cars).
Give assured opinion on the story and let him know that, next
time he's operational an emotional car story, he must get in touch,
as you're an knowledgeable with provocative effects to say. Give a
couple of sustaining facts to back up the assertion, consist of your
phone add up to and web link, and ask if he'd like to see a full
press kit. This modus operandi exceedingly works!

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, all through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www. PublicityInsider. com/freepub. asp
, he's allotment -- for the very first time -- his secrets of
scoring big publicity. For free articles, killer exposure tips
and much, much more, visit Bill's fashionable new site:
http://www. publicityInsider. com


Just briefly  PR Week

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Public Relations Manager  Charlotte Agenda

PR Newswire - End of Day  Yahoo Finance UK

Time to 'get PR done'  Morning Star Online

How PR Pros Can Make Themselves Media Friendly  PR News - For Smart Communicators

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