Goldenarticles articles

Press kit basics that work - pr

 

Considering how basic they are to the publicist's trade,
it's at all times amazed me how lousy about all press kits truly are.
Your characteristic press kit is a distended folder full with puffery,
hype, inappropriate in rank and worse. The vast best part of
these monstrosities do diminutive above and beyond kill trees and clog
newsroom trash baskets.

The good news is that creating a press kit that essentially works
really isn't that hard. Let's look at the basics of a winning
press kit, and help you avoid some collective pitfalls.

The Psychology of a Press Kit

There are two deep-seated rules to creating a good press kit:

1. The press kit exists to make the journalist's life easier, not
for you to award sales letters and hype. Good publicists are
journalist-centric -- that is, they think from the perspective of
the recipient, not the sender. They take the time to learn what
journalists need and then they give it to them in as simple,
straightforward and user-friendly a behavior as possible.
Remember, advertising is not about you -- it's about giving
journalists what they need to coin a bright story.

2. The lot in the press kit goes to assistance your clincher.
Everything else gets yanked out. (A refresher: a "clincher" is
my term for the one or two line refinement of your publicity
message. It's the publicist's description of the Common Selling
Proposition that marketers use to boil a product's marketing
message down to its essence. ) You lay out your clincher in the
pitch correspondence that gets clipped to the cover of the press kit, and
the press kit serves to flesh out and assistance your clincher.
That's it. If your clincher is that you've brought a radical new
way of assessment to your promote segment, then a backgrounder about
your "old fashioned allegiance to excellence" not only doesn't
support your clincher, it may essentially contradict it.

The Fundamentals of a Press Kit

The Cover: In my twenty years as a publicist, I have never
encountered a lone journalist who told me the cover a press kit
had the slightest bang on their certitude whether to run a
story. Yet, businesses still spend thousands on glossy, four
color folder covers. Don't bother. A austere highlighted folder with
your big business name stamped upon it will work just fine.

Some businesses decide to get stickers written up with their logo
and place them on blank folders, which is fine too, as long as
the stickers are neatly applied. Also way, don't obsess over
it -- it's what's classified that counts.

Letterhead: The first page of each press kit building block must be
on your letterhead. Some folks fancy to get elite "News from
(name of company)" letterhead printed, although, again, I doubt
it exceedingly matters.

The Lead Release: If your press kit is going out in aid of
an announcement, an event, a trend story or for a different specific
purpose, the circulate that lays out the news ought to be the first
thing a journalist sees upon breach the folder. This "lead
release" be supposed to be positioned at the front of the right side of
the folder.

Backgrounder: This is the bit of your kit that provides,
well, the credentials in sequence to aid your pitch. It's
written in the alter of a average news appear (i. e. in third
person, objective tone). This is typically the best element
in a press kit, often going 2 or 3 pages. As you're crafting
this, keep a bit crucial in mind: if a journalist is
reading your backgrounder, likelihood are he's previously engrossed in
your pitch. If he wasn't, he wouldn't concern with it. You've
hooked him and the backgrounder can reel him in. To do so, you
must come back with the two questions he has: "Is the claim made in the
pitch legitimate?" and "Is there an adequate amount of background here for me to
do a story?"

Your pitch communication (based on your clincher) made a claim of some
sort about you, your circle or your product. You're the
fastest, the most advanced, the hottest-selling, the most civic-
minded, etc. Now you have to back up your claim. Your
backgrounder is where this happens. Afford proof, by giving
concrete examples, third party observations, study results, etc.
to assist your pitch. If you're claiming that there's a trend
taking place, here's where you give the info to back it
up. If you've claimed that you've won more awards that anyone
else in town, here's where you explain them. Don't stray from
your drive -- to reel in the journalist by compelling him that
your claim is legit.

The backgrounder also must determine that an adequate amount of material
exists to assistance the claim - and that it will be easy for the
journalist to approach this information. Journalists don't have
time to do complete investigation on every piece. Provides leads
to websites, trade journals, experts and other funds to back
up your claim and help the journalist accomplished the story, you'll
have a big edge.

To write a backgrounder, do some role playing. You're a
reporter. Your editor has handed you a pitch communication and said
"write this up". In this case, of course, the pitch correspondence is
your own. While you're copy it, try to disregard that the piece
is, essentially, about you. Pretend you're an objective
reporter. Track down resources, dig up stats, interview
experts. Try to see if you can conceive a credible piece that
proves the pitch's claim to be valid and attention-grabbing to the
reader. If you can, you've got a great backgrounder. If you
can't, it may be time to come up with a new pitch!

Bio: Only add in bios of associates who are applicable to the pitch.
A bio of your sales administrator in a press kit considered to aid a
claim of technological superiority is pointless. A bio of your
head of R&D is valid. Keep bios short (three paragraphs at the
most) and bring in only in rank germane to the pitch. The
fact your head of R&D spent twenty years at NASA is relevant,
that she loves golf and has two cats isn't. The point of a bio:
to show the authority of those quoted in your delivery or being
offered for interview, and to help the reporter craft a short
description of the anyone when characters the piece.

Fact Sheet: The fact sheet be supposed to cull the intact press kit
into an "at a glance" document. Keep it short, use bullet points
and bold headings. For example, I might start with the heading
The Story: and comprise a bullet point repeating the pitch. The
next caption might be Why It's Important: followed by some
bullet points putting the pitch into a broader industry-wide (or
perhaps even worldwide) context. Finally, I might use the
heading Why (name of my company) is at the Heart of this Vital
Story: and run some bullet points taken from the backgrounder
giving aid to my claim. Put this fact sheet at the front of
the left side of the folder, just athwart from the lead release.
This sort of fact sheet is amazingly athletic and approximately never
crafted in the create I just laid out. I've sold countless
stories since of this style of fact sheet and you can too.

Other Stuff: Heavy out the kit with a ballet company leaflet and a
photo or two is reasonable, but don't get accepted away. Keep your
kit simple, stick to your clincher and think like a journalist,
not a marketer, and you'll have crafted a first class press kit!

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, because of his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www. PublicityInsider. com/freepub. asp
he's division -- for the very first time -- his secrets of scoring
big publicity. For free articles, killer media hype tips and
much, much more, visit Bill's absolute new site:
http://www. PublicityInsider. com


MORE RESOURCES:
Savannah Engel PR Team Is Seeking NYFW and Fashion PR Interns In New York, NY  Fashionista

Savannah Engel PR Team is looking for part-time Fashion PR interns starting ASAP in AUGUST. The candidates must be driven, detail-oriented, and punctual ...


NorthEscambia Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.com

NorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.


Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes Report

If the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...


Fishman Public Relations Ranks No. 1 Franchise PR Firm for 2nd Consecutive Year  PRNewswire

CHICAGO, Aug. 19, 2019 /PRNewswire/ -- Fishman PR, a national agency specializing in public relations, *content* marketing and influencer relations for ...


Government to launch PR blitz to reassure UK over no-deal Brexit  Financial Times

Boris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...


PR firm pushes a clearly fake Satoshi Nakamoto reveal for a quick buck  CoinGeek

Blockchain company, Satoshi Nakamoto Renaissance Holdings has announced it will reveal the true identity of Satoshi Nakamoto.


Skadden Report A 'PR Tool,' Crisis Expert Says At Craig Trial  Law360

A global public relations strategy for a Skadden report about a politically sensitive prosecution in Ukraine had an ambitious goal: recast the government's ...


Lessons for PR Pros From Denali National Park's Crisis Comms for Stranded Visitors  PR News - For Smart Communicators

Denali showed preparedness, and a quick resolution of a crisis situation, which many organizations would be right to mirror.


Agony Uncle: Some PR firms are still exploiting interns - how can we get them to behave more ethically?  PRWeek

PRWeek's Agony Uncle answers questions on unpaid agency internships, what the industry is doing - and should do - to tackle the climate crisis, and how best ...


How to Make PR Work For You  Entrepreneur

Here are the decisive factors you won't learn in an online marketing course.


Infographic: Your social media video cheat sheet - PR Daily  PR Daily

By Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...


The Evolution of PR - 1999 to 2019 [Infographic]  Social Media Today

The way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...


Amazon’s Weird Twitter PR Army: Inside the Corporation Hivemind  San Antonio Current

Recently, Amazon employees have been popping up in the mentions of more and more Twitter users. These employees, known as "Fulfillment Center ...


How Blockchain Principle Can Boost PR Outcomes  Entrepreneur

The principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...


British government to launch no-deal Brexit PR blitz  The Irish Times

Boris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.


Boxing News: Pulev: Fury using my name for PR » August 20, 2019  Fight News

IBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...


TransMedia Group Names Catherine deHaan Executive Vice President of Public Relations, Marketing and Video Production  Yahoo Finance

BOCA RATON, Fla. , Aug. 19, 2019 /PRNewswire/ -- The international public relations, social media and marketing firm TransMedia Group today named ...


The prince and the pervert: a cautionary PR tale  City A.M.

The fall of Jeffrey Epstein has everything: money, sex, power, celebrity, glamour and danger, with a profoundly depressing tawdriness as its core. He rose from ...


‘No disrespect & good PR’: Netanyahu explains wife’s blunder at Ukraine welcome ceremony (VIDEO)  RT

The wife of Prime Minister Benjamin Netanyahu has landed in hot water in Ukraine after she threw a piece of bread – part of a welcoming ceremony – on the ...


Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.com

A superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.


Nick Knowles spotted on lunch date with 26-year-old PR girl after 'meeting on Twitter'  Mirror Online

Nick took out Emily Hallinan for lunch in Kensington earlier this year where he was loaded down with luggage.


Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service

(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish Zealots killed their families, and ...


Valentina Drofa, Blockchain Project PR Specialist, to participate in blockchain regulation panel discussion  CalvinAyre.com

Valentina Drofa will take part in the expert discussion: Regulation, bans, and serious intentions regarding blockchain technology.


AnyUp formed after merger of tech firm AnyMindGroup and PR firm Sunny Side Up  Mumbrella Asia

Technology firm AnyMindGroup and Japan based public relations firm Sunny Side Up have combined forces to form AnyUp. AnyUp aims to be a 'new breed of ...


What the Public Relations Industry Gets Wrong About Artificial Intelligence  Business 2 Community

Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our ...


Breakfast Briefing: Five things for PR pros to know Monday morning  PRWeek

Wine & Cheez-It box sells out; K-pop stars and Hong Kong protests; CEOs downplay shareholder value; Trump versus the New York Times; Rashida Tlaib ...


Police: Man used ID of dead PR resident to obtain license  69News WFMZ-TV

CUMRU TWP, Pa. - A Berks County man was caught using the identity of a deceased Puerto Rico resident in order to obtain a Pennsylvania driver's license, ...


4 Ways Visuals Can Make Your PR Pitch a Success  Entrepreneur

In this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...


CS:GO Why Twitch's PR problems can benefit CS:GO fans  Rivalry.com Esports News & Videos

Twitch has had a troubled 2019, it's fair to say, with controversies ranging from animal abuse to prejudice and even domestic violence on stream. Against this ...


Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  Express

THE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.


How your social media can help recruit talented team members - PR Daily  PR Daily

Does it feel like everyone's trying to hire from a shrinking pool of talent right now? There's a good reason. As of April, there were 1.6 million more open jobs in the ...


How A PR Manager In Huddersfield Made It Work On £2,580 A Month  Bustle

Welcome to How I Made It Work — Bustle UK's financial series which aims to demystify money and the process of achieving financial stability. This time, HIMIW ...


On the Move: TransMedia Names Catherine deHaan Executive VP-PR/Marketing/Video Production; Prometheum Hires Kirti Naik as CMO; Public Affairs Council Promotes Trio  O'Dwyer's PR News

TransMedia Group has named Catherine deHaan executive vice president of PR, marketing and video production... Prometheum, a blockchain financial platform ...


PR: Plan Flash - Decentralized Data Processing  Bitcoin News

Data processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...


Adhesive Taps Eleisha Balmer as New Head of PR in New Zealand  Branding in Asia Magazine

Independent, award-winning PR and communications agency, Adhesive has today announced the appointment of Eleisha Balmer as its new head of PR in New ...


Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page Africa

Monrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...


How to Career Jump from Journalism to Public Relations  PR News - For Smart Communicators

Journalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. Earlier this month ...


Propel launches Public Relations Management platform  PRWeek

TEL AVIV: Propel has launched a platform called Public Relations Management, introducing a range of products to its *service* offering. Zach Cutler, cofounder ...


Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ Nation

In an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...


Be inspired - Creative Mentoring Project 2019 opens for entries  PRWeek

The 2019 Creative Mentoring Project, supported by PRWeek, is open for entries - with successful entrants set to receive expert advice from some of UK PR's best ...


Have we been overestimating Ogilvy's PR numbers?  PRWeek

As Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...


Amazon’s Creepy Twitter PR Army is Growing  VICE

Amazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.


Banned from public speaking, risking his PR status, Zakir Naik apologises to Malaysians  The Independent

Zakir said he is not a racist and his remarks were “used selectively with fabrications added to them”. Facebook screengrab/ Dr Zakir Naik. Author.


Get a first look at the Top 50 PR Agencies list at Prolific North's PR Dinner  Prolific North

Join us at the end of October to mix with leading PR professionals - and be among the first to see who's made it into our Top 50 PR Agencies List - at the ...


Questions About Education Contracts Shake Up Puerto Rico Yet Again  Education Week

The president of Puerto Rico's teachers' union said her decision to step down was not connected to questions about her husband's contracts with the U.S. ...


3 Best Day Trips in Puerto Rico  Condé Nast Traveler

Find recommendations and ideas on the best day trips in Puerto Rico, with pictures, details, and travel tips, for Ponce, Adjuntas, and Rincòn.


PR agency ID Collective adds Yu Kitchen to its client list  mUmBRELLA*

PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen. Under its new remit, ID Collective will be working to amplify the Yu Kitchen ...


Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The Thaiger

The TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...


1,3-Propanediol (PDO) Market Worth $870 Million by 2024 - Exclusive Report by MarketsandMarkets™  PRNewswire

CHICAGO, Aug. 19, 2019 /PRNewswire/ -- According to the new market research report "1,3-Propanediol (PDO) Market by Application (Polytrimethylene ...


After Protests, Will Real Change Come to Puerto Rico?  The New York Times

A popular uprising ousted the governor of Puerto Rico. But protesters want more change — even if politicians have been slow to recognize that.


As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC News

The clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...


Government urged to bring forward no deal PR blitz to tackle Yellowhammer 'scaremongering'  Telegraph.co.uk

Boris Johnson has been told to bring forward a £130 million advertising campaign in a major "media blitz" to prepare the UK for a no-deal exit after the leak of ...


The Puerto Rico Governor Started 3 Days Ago. But His Future Is Already in Doubt.  The New York Times

Pedro R. Pierluisi, the newly installed governor of Puerto Rico, faces lawsuits challenging his legitimacy in office.


VOA Persian Has Turned Into a “Mouthpiece of Trump”  The Intercept

Journalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.


Craig Lucie leaving WSB-TV after eight years to start PR firm  Atlanta Journal Constitution

We are offering companies '*content* subscriptions' so I will come in with a team and identify stories to humanize businesses, charities, organizations...you name it ...


A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR Daily

If you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...


Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account  mUmBRELLA*

Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic. The agency will be responsible for generating earned, ...


Mulan actress faces backlash after expressing support for Hong Kong police  PRWeek

Chinese actress and US citizen Liu Yifei – who stars as Mulan in the upcoming namesake Disney film – is facing strong backlash from social media users in ...


'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeek

PR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...


Court of Appeal rules London council must stop publishing fortnightly newsletter  PRWeek

A row between Hackney council and two local papers has sparked debate around whether council-owned media puts unfair competition on newspapers that ...


Brands must remain silent about Hong Kong: PR chief  Campaign Asia-Pacific

In the current volatile situation in mainland China and Hong Kong, brands have had to calculate their messaging and responses carefully, lest they get caught in ...


'Staff safety is a concern' - Hong Kong PR chief on protests  PRWeek

A PR professional has said 'violence is out of the ordinary' in Hong Kong, as protests across the city over the past few weeks have escalated into angry ...


Secret Russia weapon project: gamechanger or PR stunt?  Yahoo News

Paris (AFP) - A deadly explosion at a Russian testing site has focused attention on President Vladimir Putin's bid to build a nuclear-powered missile that the ...


Public Relations Major Lands Internship at The Children's Place  Seton Hall University News & Events

Intern Spotlight on Public Relations major, Emily High, who landed a summer internship working with the design and merchandising teams at The Children's ...


5 Benefits of Digital PR Which Aren’t Links  Search Engine Journal

Digital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?


Pulling out of EU meetings is a reckless PR stunt that will backfire on Britain  The Guardian

To influence issues such as the climate crisis in Europe, we must reach out, not run away, says Liberal Democrat MEP Chris Davies.


Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  Essence

Black creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...


How the CIA's social media lead deals with trolls  PRWeek

LANGLEY, VA: When PRWeek posted a story in June about why the CIA only follows 11 Instagram accounts, a torrent of critical social media comments and ...


Pr. George’s police officer pleads guilty to sex solicitation  Washington Post

The officer went to an ATM to get money to pay a woman for a sex act in Washington, prosecutors said.


Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonline

SINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...


Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York Times

SAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...


Fleishman survey: Consumers don't expect corporations to save the world  PRWeek

ST. LOUIS: When it comes to purpose, consumers don't expect corporations to solve the world's problems or even care about the same things that they do, ...


Ripple's Xpring Makes 1 Billion XRP Grant to Drive XRP Adoption and Advance Coil's Monetized Platform for Creators  PRNewswire

SAN FRANCISCO, Aug. 15, 2019 /PRNewswire/ -- Coil, a platform dedicated to reimagining monetization on the web for creators and their fans, today ...


Kuwaiti government decries 'cynical' public relations effort  Politico

With David Beavers and Daniel Lippman. KUWAITI GOVERNMENT DECRIES 'CYNICAL' LOBBYING EFFORT: The Kuwait Port Authority denounced on ...


Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York Times

With the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.


Nick Knowles 'dating' PR executive Emily Hallinan  Metro.co.uk

DIY SOS host Nick Knowles is reportedly seeing PR executive Emily Hallinan, after the two were spotted out together in the West End.


Is Miley Cyrus and Liam Hemsworth's Split a PR Stunt?  Showbiz Cheat Sheet

Fans have some convincing arguments regarding Miley Cyrus and Liam Hemsworth's split.


Katie Price hires NHS scrounger Josie Cunningham's PR to revive her career  Daily Star

Katie Price has hired the PR credited for giving NHS scrounger Josie Cunningham her five minutes of fame.


Puerto Rico swears in new governor, marking 3rd leadership change in a week  ABC News

The ruling clears the way for Puerto Rico's Justice Secretary Wanda Vazquez, who initially turned down the job, to become the island's governor.


From mentions to business impact: The new rules of PR measurement  PRWeek

From mentions to business impact: The new rules of PR measurement. From PR Week.


PR chairman orders regularising trains schedule  The News International

LAHORE: Pakistan Railways Chairman Sikandar Sultan Raja had directed the entire railway staff to ensure regularisation of train schedule across the country as ...


Tristan Hallman Stole My Job as the Mayor's PR Guy  D Magazine

I was out of the office yesterday and away from the internet. Imagine my white-hot anger when I returned to work, checked in on FrontBurner, and learned that an ...


Garner's strange outburst fitted PR strategy  Newsroom

MediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...


Capitals PR man wins $1 million playing Powerball  The Washington Post

Some people have all the luck. One year after his name was engraved on the Stanley Cup, Capitals Vice President of Communications Sergey Kocharov won a ...


Endeavor's Samantha Stark joins The PR Week Podcast  PRWeek

Endeavor's Samantha Stark joins The PR Week Podcast.


15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York Times

Simmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.


With New Governor in Place, Puerto Rico Prays for Peaceful Politics  The Tablet Catholic Newspaper

With the swearing-in of its third governor in two weeks, the island of Puerto Rico has now been tasked with learning to move forward in the aftermath of ...


PR Account Coordinator  Pedestrian TV

The role. We're on the hunt for an Account Coordinator. We're looking for people with a passion for communications, who are highly organised, have meticulous ...


Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas Obscura

Discover Levy Mansion (La Rambla) in Lares, Puerto Rico: This place once supplied water to all of Puerto Rico, thanks to a collaboration between Mother ...


Russian-backed Kentucky mill makes PR push amid Democratic concerns  POLITICO

Braidy Industries, which is developing a new Kentucky aluminum mill partially backed by the Russian aluminum giant Rusal, has hired a firm with ties to Sen.


Dave Portnoy and Alexandra Ocasio-Cortez's feud is more of a PR stunt than anything else  WEEI

At the height of the Cold War, the United States and Soviet Union each adhered to the theory of Mutually Assured Destruction, which predicted a full-scale ...


Capitals PR guy wins $1 million Powerball prize  Russian Machine Never Breaks

A year after getting his name etched on the Stanley Cup, the Capitals' Vice President of Communications, Sergey Kocharov, has won the lottery, according to the ...


Nick Knowles, 56, and PR executive Emily Hallinan, 26, 'have been dating for months'  Daily Mail

The DIY SOS star, 56, and PR executive, 26, have been seeing each other for longer, as they were spotted on a date together in April.


PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes Report

With fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...


Left-wing Antifa Terrorist Violence Erupts in Portland; “Proud Boys” Score PR Win  The New American

Dozens of media outlets warned of possible violence in Portland, Oregon, on Saturday as the Proud Boys, an organization of men that welcomes all races, ...


Va. man armed with knife shot by Pr. William Co. police  WTOP

A 54-year-old Woodbridge, Virginia, man armed with a knife was shot by two Prince William County police officers who responded to a domestic dispute ...


‘The People Can’t Take It Anymore’: Puerto Rico Erupts in a Day of Protests  The New York Times

SAN JUAN, P.R. — Hundreds of thousands of people swept through the capital of Puerto Rico on Monday, shutting down a major highway and paralyzing much ...


Frank Named As The Book People's PR & Social Agency  The Holmes Report

LONDON — UK bookseller The Book People, which aims to give all children access to books, has appointed Frank as its PR, social and influencer lead to grow ...


Tech specialist PR firm hires senior account executive  Insider.co.uk

Jasmine Geddes moves to Hot Tin Roof in Edinburgh from Indigo.


How Fox News runs PR for CBP and ICE, covering up abuse of migrants  Media Matters for America

Fox News has been defending U.S. Customs and Border Protection ( “CBP” ) and Immigration and Customs Enforcement ( “ICE” ) from criticism over reports ...


Developed by:
home | site map
goldenarticles.net © 2019