Creating event magic because of deliberate video creation - pr
Once upon a time, there was a young, stressed out corporate dealings conspirator called Tanya. She was organising a large-scale event for her firm's chief client.
In the midst of organising the guest list, Tanya's boss told her that the client had requested some video demo be reduced as one to open the event. It had to be done in a hurry.
Tanya asked her boss, "What do they want the video to tell their audience?"
"Oh, they don't have any messages", said her to some extent panic injured manager, "they just want to show cassette that was taken years ago that seems applicable for their new launch".
Tanya knew naught about video production. She didn't even have the time to find out. After abruptly discussion to a few creation houses, she chose one that was close by that had quoted a cheap price.
The assembly house was able to at once edit the cd at once in one day. They did what she said, but deep down she knew she especially had no idea what she sought after or why the video was being made.
The video opening was used to kick start the event. Tanya noticed that nonentity seemed captivated by the ability to see and that some colonize in progress conversation half way through. Luckily, the client and her boss seemed happy with the result.
A fasten of months later, Tanya was out at a networking function. She met a new corporate event conniver who told her how well video had been used at their events. Tanya was amazed and asked what they were doing.
"The most central thing we do is spend the time operational out what the video has to do", said the brilliant woman. "Then, we make sure that it ties in to our theme and our consultation objectives. If you just edit as one a hodgepodge of beautiful pictures, all you're doing is creating a having no effect video that doesn't associate with people. Associates get bored for the reason that there is no clear message".
'Next time', she advised, "spend the time running out what the video needs to do, ahead of being paid everything made. Work out the objectives with your client and junk to just make something just for the sake of it. Otherwise, all you'll do is waste their money".
There are lots of event planners and PR bill managers like Tanya who are put into this situation.
Tight deadlines, lack of clear client direction, barely acquaintance of how video can be used and negligible financial statement all compound to make it especially awkward to coin a video that pulls colonize in.
The cloak-and-dagger is skilled strategic planning. All this requires is payments some time functioning out the objectives.
First of all, what is the event all about? Is it a ballet company celebration or an awards night? Is it a consequence roll-out or a media hype event? What challenge does the video need to solve? These days, the need for come back on investment is imperative. By having some definite goals, you will have metrics to assess the hit of your video.
Second, illustrate the audience. Does it comprise sceptical buyers or excited employees? How possible are they to take home your message?
And last of all, what are the main communiqu? messages? Do you want your addressees to learn about the hit of others? Or do you need them to be sympathetic to your messages?
When you have critical mail that need to cut through, you need to get out the big guns.
The Use of Emotion
Want to get a letter crosswise that won't be forgotten? Then, consider this formula. E+I=C. Emotion plus In rank equals Communication.
Using the right blend of emotion and in order is a brawny way to get colonize to eavesdrop to what you have to say. And want to hear more.
If you exceedingly want to enthrall a large group with a message, you have to grab them with emotion. Otherwise, you'll have a bored and noisy bunch who will turn to the alcohol for entertainment far too early in the night.
For exclusive events, conceive a video that has an emotional angle to the set mood and tone. Use video to inspire, motivate or excite.
Communicate with Stories
Story effective is a brawny way to pull citizens in and listen in to what you have to say. Let's face it; we all know how relaxing it is to chill out at the movies or in front of the tube to watch stories about other people.
There are many ways to tell your story in a corporate environment. Show re-enactments, use past cd and photos, interview associates and use engaging case studies. Make use of video testimonials.
The Gift of Music
Music has a way of heartbreaking the soul like no other type of communication. Used by the book it can make colonize laugh, cry and feel inspired.
Used badly and it will turn colonize away.
At an awards night I once attended, a motivational video was displayed that featured greyhound racing highlights during the year.
It pulled out all the tricks in the book - battle shots, over-animated titles, emotional winners and screamingly bad 80's guitar music. The type that immediately made you think of bad hair, leery jumpsuits and ludicrous make-up. The conclusion was an interview who bunged inspection and spent the rest of the night argumentative about it.
The only other caution with music is that each one wants to use business tracks. This music requires costly licensing fees and acquiescence from the artist. Crowned heads free or construction music are often the best choices. A good producer will be able to decide on the right music for your production.
So if you are an over-worked Tanya type, who needs to bring into being a video in a hurry, just bring to mind that you are killing your time and money, if it has no detail message. Payments a connect of extra hours running out what the video needs to do will coin an enjoyable and doing well event that colonize will bear in mind for years to come.
(c) Marie-Claire Ross 2005. All human rights reserved.
Marie-Claire Ross is the Executive of Digicast Productions a full-service, concept-to-completion video construction capability specialising in videos that attach with your audience. She can be contacted on 0500 800 234 (Australia wide) or at mc@digicast. com. au. The website is at http://www. digicast. com. au
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