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Think like a reader, viewer, or listener to get great media hype - pr

 

About a year ago I read a aspect story in the Wall Lane Journal. It was about a new trend -- baby showers that were being fearful for grandmothers.

The commentary was excessive -- newsy, entertaining and informative. It was subsequently featured as a reprint in my local newspaper, and I'm sure in many other newspapers.

I consider assessment (of course, being in the media hype business, this is the kind of stuff I think about) that this was a prime exemplar of the class of stories in the Wall Lane Journal, and a major aim for the popularity of this newspaper.

As a long-time booklover of the Wall Road Journal (I was necessary to subscribe to it in seminary as a Finance Major), I am very accustomed with the publication. And it allows me to pitch stories better, as I know the types of stories that are covered.

When clients tell me they want to be on Oprah, I ask them, "Have you watched Oprah lately?" Nine out of 10 say no.

My point is this: If you exceedingly want to have a great attempt at in receipt of coverage in a definite media outlet, you must be certainly comfortable with that outlet. As the reader, or listener, or viewer, you are in a exceptional attitude to appreciate what you like and don't like. And the media associates will acknowledge the fact that you are plunging them a story that their addressees will be concerned in.

Copyright 2005 Margie Fisher All Civil rights Reserved

Margie Fisher is Leader of Margie Fisher Civic Relations. She is also the biographer of the Do-It-Yourself Civic Relations Kit?. To sign up for her free biweekly Applied P. R. newsletter, and to see more free articles, visit http://www. margiefisher. com


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