Andrew bogut - his big media bungle and what you can learn from it - pr
Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's honorable rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.
This comes after being chosen No. 1 generally in the NBA draft recently.
Media intelligence be redolent of "his dividend are predictable to soar even elevated when endorsements and funding deals are factored in. "
For example, the 213-cm or 7-foot tall basketballer has previously pulled out up a Nike agreement that is apparently worth $6. 7 million over the next five years and Bogut is in line for a sports drink endorsement.
But his media explanation analytical of illustrious Australian names such as Luc Longley, Andrew Gaze and Shane Heal, could break his delicate brand.
What he needs is media education to be able to code name the world's media spotlight.
Here's what he said in the media fame on signing.
"I think I'm much more competitive and much more of a winner than a lot of those guys.
"With those guys, over their careers they didn't exceedingly show much improvement,"
Ouch! When you throw clarification like that out in the broadcast arena you can't take them back.
And, while he may be confident, the media love conflict, chiefly a cynical Australian media.
And he's learnt fast how disobedient clarification can come undone.
Especially at dangerous moments such as his signing when he's in the communal eye.
He's now having to explain his annotations every time he speaks to the media as his clarification at a contemporary media alliance indicate.
"I wanna say a touch beforehand I start, to everybody," Bogut said. "I'm not answering questions about the whole Luc Longley issue. I'm not commenting on it. It was taken out of context. "
So, a tough class for the 20-year old from Melbourne with Croatian parents.
How could he have handled it better?
Here are five schooling from the Bogut Media Blunder.
Don't Pass Judgments On Others In Communal
Compliment, Don't Criticise
Let Your Measures Speak For Themselves
Get Good Advisors About You
Thomas Murrell MBA CSP is an global affair speaker, consultant and award-winning broadcaster. Media Motivators is his consistent electronic magazine read by 7,000 professionals in 15 atypical countries.
You can subscribe by visiting http://www. 8mmedia. com. Thomas can be contacted at once at +6189388 6888 and is obtainable to speak to your conference, discussion group or event. Visit Tom's blog at http://www. 8mmedia. blogspot. com.
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