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Being paid free advertising with radio interviews - pr


Imagine that you are a radio producer. You have to fill three hours a day, five days a week, every free week. You need topics that inform, enrage, entertain, educate, motivate, and if not engage your audience. How do you find those topics, and the guests to make them come alive?

Radio shows use lots of guests, and if you can show them why you would be a good one, you can be on the air. The great thing about radio is that you can be on a show everyplace in the world--without goodbye home! I've done radio shows in Denver, Washington DC, Phoenix, San Diego, Atlanta, and lots of other places, all from my home near Houston--and often while I'm still in my jammies. (If video phones ever catch on, I'm in trouble!)

Getting on radio can be as austere as targeting the stations or programs that seem to be a good fit for your topic (or judgment a way to slant your topic to fit). Then, associate them by phone, e-mail,letter or fax. Send your pitch to the producer, and describe why you would make a great guest for their show.

Once they articulate an interest, be arranged to adhere to up with an in rank sheet or bio, and a list of not compulsory questions for them to ask you. Some will use these questions, others won't, but it's a good idea to have them available. Fax the info, or if there's time, you may want to mail these items along with a creation experiment or other promotional item. I offer to give them a combine of my books to give away to listeners.

Be equipped to give spectators a way to commerce you, and a basis to do so. For example, I give out my toll-free amount and offer a free bonus (such as an extra booklet or tape) when addressees order and say they heard me on that station. Make the commerce info easy to remember. My toll-free add up to is 888-BOOK-888. It's easy to remember, even if you're in your car and far away from a pencil to write it down. You may also want to give out your website URL.

Practice some answers to the questions you expect. Make them short and punchy. If you're captivating more than 30 seconds or so to answer, you may be discussion too long (although that is essentially dogged by the type of show).

Once you're on the air, bear in mind that you are there to give them a good show, not to sell. Most will be good about generous your commerce info, but be ready to work it in if they don't. Whether your interview is 10 notes or an hour, it will go quickly. At the end of your first interviews, you'll bring to mind all the clothes you hunted to say, but didn't get to. You'll get change for the better with practice.

Relax and have fun, and bring to mind to give them a good show. When you do, you'll have lots of opportunities to tell your story on the air.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you be a focus for customers and make manually famed with inexpensive and free marketing ideas. Get free tips, articles and more at http://www. IdeaLady. com/.


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