Publicity: nailing a media interview, part i - pr
The most chief thing to bring to mind for any interview: stay on topic. I ask clients to recap this like a hymn ahead of they go on the air, or even when on the phone with a reporter.
A print reporter gets maybe 700 words to do your story. A TV or radio reporter has two minutes. So your interview shouldn't be hours long.
Don't give them more than they need. It's too overwhelming for them, and can divert the story to a tangent. Tangents have a place - in intellectual dialogue; when you're conversation among colleagues. Bring to mind this formula always: in mediaworld, about all the time, tangent = a celebrity else's story, not yours, in receipt of talked about.
Sure, you can befit a reporter's associate by steering them to new resources, trends, and information. But don't feel compelled to point out all challenging points of view, or to lead them to those who may dispute you. Who needs that?
Remember. . . attractive followers with the press is a good thing - but our crucial goal is to catch the attention of prospects and clients.
To avoid these pitfalls, carry out your answers to the questions you count on already the interview. Whether it's on- or off-camera, your interview has no "do-overs. " So make your mistakes while active for it.
Ned Steele works with citizens in certified air force who want to build their attempt and accelerate their growth. The leader of Ned Steele's MediaImpact, he is the creator of 102 Exposure Tips To Grow a Commerce or Practice. To learn more visit http://www. MediaImpact. biz or call 212-243-8383.
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