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Publicity: the right way for marketing-minded monetary planners to admire up with a reporter - pr

 

Let's say you've called a reporter with some ideas for stories about fiscal planning, and they seemed interested. Congratulations! First, pat by hand on the back. It takes acumen and get-up-and-go to come up with ideas that correspondents like.

Next, care about how you are going to abide by up. The media are commonly functioning on a number of stories at once, and if they are appearance to meet you today, there's still a great ability that it will fall all through the cracks. You need to try, exclusive of being annoying, to keep that story at the front of their mind.

If your call went great and the reporter's concerned - tell her you'll send a touch by fax or email to condense what you discussed. Whether you send a fax or email, keep it brief and on point. Don't use it to raise new topics - close one deal first!

After you've had a good call, or sent a little to a reporter, admire up about a week later. If you get no response, affect the idea's both dead or filed for later consideration. No quantity of follow-up calls is apt to alteration this cold truth - and it will essentially lower your stock. Don't be viewed as harassment - if the original idea doesn't fly, wait a while, then float a new one.

Ned Steele works with citizens in certified air force who want to build their custom and accelerate their growth. The leader of Ned Steele's MediaImpact, he is the biographer of 102 Hype Tips To Grow a Commerce or Practice. To learn more visit http://www. MediaImpact. biz or call 212-243-8383.


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