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Hype - the right media character to call for free hype - pr

 

You won't accomplish much if you call the gas circle to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.

Don't call a commerce reporter who covers the pharmaceutical conscientiousness with ten tips on in receipt of kids to take their medicine. Find the journalist who handles parenting or consumer health stories for that.

There is one exemption to the earlier tip: if you for my part know a reporter, or you have a mutual friend, it's fine to call that being even if you know they aren't the right reporter. Just don't count on them to do your story. Ask instead, "Which of your colleagues might be fascinated in a story on my kiddie-medicine tips for parents?"

Most sales handbooks tell you to try to make your pitch to the decision-maker. The certitude maker in the media game is the editor-but resist the temptation to call them.

What works advance is to try one, two, or more correspondents until one gets interested. When they sell the story to the editor, it has far more power. Besides, if one reporter turns you down, you call the next. If the editor vetoes it, where do you turn?

Ned Steele works with colonize in authority air force who want to build their apply and accelerate their growth. The head of Ned Steele's MediaImpact, he is the dramatist of 102 Hype Tips To Grow a Affair or Practice. To learn more visit http://www. MediaImpact. biz or call 212-243-8383.


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