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Go ahead, marketing-minded economic planners, call a reporter - pr


Yes, you can call a reporter.

I've said it before, in dozens of articles and presentations to monetary planners looking for free publicity. With a bit of luck now you're being paid comfortable with the idea. Go on. Pick up the phone. Newspapers and newspeople are human beings like the rest of us.

They can, and do, take phone calls.

Just be ready with a connect of constructive story ideas - about your topic and expertise, not about you - and probability are they'll listen.

A great phone aperture to use with busy the media is to all the time ask first: "Is this a good time to talk?"

Amazingly, many associates think journalists don't want to hear from them. Wrong! Offer in sequence they need, and they'll appreciated your call. (But not at deadline time, which is as a rule in the afternoon. Call or email by about 1 p. m. )

A cousin to this myth: many also accept as true it's the announcer guy or gal they see on the tube each night that decides what stories arrive on the dusk news. Wrong again!

That character may be the most evident and highly-paid face at the station, but he or she as a rule has diminutive or nil to do with the deal with of deciding what stories get roofed and who gets on the air.

Ned Steele works with associates in expert army who want to build their custom and accelerate their growth. The leader of Ned Steele's MediaImpact, he is the dramatist of 102 Advertising Tips To Grow a Commerce or Practice. To learn more visit http://www. MediaImpact. biz or call 212-243-8383.


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