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Top ten tips for great sound bites - pr


If you're an online affair using community relations (PR) to help add to interchange at your site, you've found a great way to gain exposure at barely cost. And ahead of you know it, the day will come when you are invited to do an interview with a reporter. It's exciting, but scary. What do you do? How do you prepare?

First, be equipped when the call up rings. If you sent out a circulate recently, have it at your fingertips.

Get some in order manually already you counter any questions: Ask the reporter:

* his or her name?
* the name of the news outlet?
* his or her phone number?
* what accurately is the story they are functioning on?
* are they advent on-site to do the interview or will this be a phone interview?

Then buy physically some time. If this is an onsite interview, it you'll by now have time to prepare. If it's a phone interview, you need to ask for the extra time you need to get ready.

Most newspapers deadlines aren't burning but inside a fasten of hours. Ask the reporter what his or her deadline is. If you have some time tell them you'll call them back in 15 log or half-hour, so you can arrange what you need.

Here's some tips to get you ready for your 15 log (or more) of fame.

Before the interview:

1. Carry out your answers to the questions that will most possible be asked - both the easy and the challenging ones. Get ready and carry out so your statements will flow smoothly.

2. Consider the main e-mail that you want the listeners to receive. Make a list of three major points, and carry out adage these three points to physically until you can speak them smoothly and confidently, lacking stumbling.

3. Be arranged to tell brief anecdotes and short stories. Find a way to mix one or more of your three main marketing communication into each anecdote.

4. Avoid demanding to be humorous or forceful damaging stories. Both will most possible backfire, assembly you look like the fool.

During the interview:

5. Try to comprise your three main points as much as possible. Your interview is possible to be abbreviated prior to publishing or broadcasting. By repeating your main points, you cut the leeway that your favorite implication will be reduced out.

6. Speak in plain English. Bear in mind the be in the region of newspaper's analysis level is at grade six. Using jargon or demanding to sound more crucial or educated by using big words will only make it hard to use your sound bites or quotes.

7. Don't lie. Ever. If you don't know the key to a question, say so, but offer to find out the counter and get back to the reporter.

8. Remember, there actually is no such thing as 'off the record. ' The lot you say to a reporter is fair game to use. Don't say everything to a reporter you wouldn't want each in the world to know about!

9. When you've made your point, stop talking. Silence by a reporter could mean two things: each they are captivating notes and haven't jammed up with what you're saying, or it's a tactic to get you to say more than you want to reveal.

10. Don't ask if you can see the story already it goes to print. It's the most insulting thing you can do to a reporter. After all, they are the experts in their jobs, you are not. How would you feel if a big name challenged your expertise?

Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She's a marketing broadcasting and community relations practiced with more than 15 years come into contact with and the owner of Pink Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE exclusive report: "Be the Big Fish: Three No-Cost Advertising Tactics to Help You Be Heard. " Go to: http://www. cherrycommunications. com/FreeReport. htm


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