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35 quick tips for copy a press announce - pr

 

Layout
1. 1-2 pages in length.
2. Double-space.
3. 1. 5 to 2 inch margins.
4. Use circle stationary with logo and slogan.
5. Avoid brainy or dark-colored paper.
6. Concentrate "News Release" at top.
7. Place a "release date" under "News Release".
8. On back up page, type "page 2".
9. Use band stationary with logo and slogan on page 2.
10. Leave out "release after" date on be with page, all
else be supposed to be the same.
11. At end of press release, type "-30-" or "# # #".
12. Add in both black & white, color, and a brand of font
sizes (but no more than four).

Format
13. Inverted pyramid (biggest point or major letter first).
14. As the crow flies to the point at the beginning.
15. First and be with paragraphs affectionate to your main
message.
16. Consequent in a row comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very
beginning.
18. Don't go on and on.
19. In the third section, create a association with you.
20. Use a problem/solution format.
21. Comparing and complementary ideas can be classified the
problem/solution format.
22. Be alert of your facts, spelling and grammar
23. Only one news announce per e-mail or envelope.


Information to Include
24. Interesting information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
Their order depends on level of importance.
26. Beguiling headline which condense the material/news.
27. Photos if available, or where they can be accessed
in press divide of your web site. No stock images.
28. No cover letter.

Distribution
29. Don't send press circulate out in a mass e-mailing
30. Don't bother contacts
31. Editors will not circulate whatever thing sloppy, difficult
to read, or understand.
32. Mail circulate by first class mail.
33. Don't use any type of labels, as well as your return
address.
34. Add "PRESS RELEASE" and "Release Date:" on beyond of
envelope.
35. Chairs to send press releases: writers@[magazines];
writers@[newspapers]; trade journals in your industry;
print magazines on the topic; online agencies that
allot news releases.

(c) Copyright 2004, Catherine Franz. All constitutional rights reserved.

Catherine Franz, a Practiced Expert Coach, specializes
in infoproduct development. Newsletters and additional
articles available: http://www. abundancecenter. com
blog: http://abundance. blogs. com/


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