Talk radio hit - pr
You do not have to hire a publicist or make known all through a booking assistance to promote your books on talk radio. My alone Stephen Schochet and I have been scheduling our own radio appearances for numerous years. Operational independently, we have, concerning us, logged over 1,000 interviews, and we carry on to sell our books, CDs, and audiotapes year in and year out.
Our coordination may not be right for everyone. After all, we are both attractive good amateur publicists. We know how to droop bait and reel the stations in, and our schedules are comparatively flexible. But if you feel comfortable promoting your products, will work harder for by hand than any person else will, and are well-organized and disciplined, you may want to take benefit of our experience.
For starters, we work with a all-inclusive folder of radio shows-one that I examine and constantly update-and call the hosts or the producers at once ourselves. At times we call them. Other times we fax, and at times we e-mail them. There is no one magical right or wrong original approach. Each show operates a a small amount differently, and we often like to mix up the routine.
Regardless of how we make the early contact, we constantly abide by up. We never affect that the show is not engrossed if we do not get an burning response. Hosts, after all, are exceptionally busy people, and on any given day, they are hectic with pitches from existing guests from all over the country.
In fact, we often have to adhere to up numerous times. Steve once made as many as 15 calls to one show beforehand he at last got booked. He was told (and he had heard this) that the basis the producer as a final point called him was exactly since he was so persistent.
Of course, you do not want to befit a pest. Again, there are no hard and fast rules about how many times you may have to adhere to up. My ambiance is that if you do not get a rejoinder after three or four attempts, just go on to the next show. Be sure to keep good records, though, of when you contacted a distinct show and of the names of your contacts there. Likelihood are that six months or a year from now the host and/or producer will be gone, and you can constantly try the next host and/or producer.
Materials for a Broader List
When we fax or e-mail, we all the time endow with the hosts with a TV Guide-like casing account of our books, a list of questions they can ask us, a brief biographical sketch, and in a row on where the book is available.
I do not want to imply that many talk-show hosts are lazy, but you would be amazed how many times the hosts duplicate the in order verbatim. Not every host will ask the same questions you afford them, in the exact same order, but many of them will.
We also do not limit ourselves to the top 100 talk shows. Many news shows and drive-time dawn shows on oldies, contemporary hits, and even land stations need to fill air space and are looking for exciting guests. These shows are not scheduled in the more common media directories, but we have been able to classify them easily by occupation the class and chatting to the Course Director.
Operating as an Expert
We also get more interviews by positioning ourselves as experts in our fields (in our case, Hollywood) and by donation commentary and anecdotes about topics in the news. For example, even despite the fact that I promote The Critical Hollywood Tour Book beyond of California, I hardly ever pitch for myself as an practiced on L. A. sightseeing. As an alternative I offer to talk about flouting news stories like Robert Blake's trial, or the distortion of George Harrison's death certificate, and tie them in with the other notorious Hollywood scandals and murders that my book covers.
Similarly, after September 11, when talk radio seemed to be "all terrorism, all the time," Steve adapted and constant to get interviews by present himself as an connoisseur on Hollywood's rejoinder to wars and citizen crises. He also got Valentine's Day bookings by present to talk about Hollywood romances, and bookings in March by chatting about the stories and folklore at the back of the College Awards. After a acclaim dies, he gets even more interviews by present to tell anecdotes about that celebrity.
Once we've done an interview, we all the time send a "thank you" note to the host or producer. We also call the station's receptionist to give in a row about the book as spectators who don't bring to mind or didn't catch your name or your book's title may call the base for bonus information. The receptionist is the first and very often the only character the listener will ever reach. You'll want to be sure this radio member of staff has not only your name and the book title but also your URL and ordering information.
William A. Gordon is the cause of "The Critical Hollywood Tour Book" and the editor of "Gordon's Radio List," a list of 1,100 locally formed and nationally syndicated radio shows that interview guests. His web site is http://www. radiopublicity. net and he can be reached at info@nrbooks. com. Stephen Schochet is the producer and chronicler of the CDs and audiotapes "Tales of Hollywood" and "Fascinating Walt Disney" (http://www. hollywoodstories. org). He can be reached at OrgofHlly@aol. com.
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