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35 Quick Tips for Copy A Press Release


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Smashing the Myth of the Press Release


A musician spends years honing his craft. He writes world-class songs and performs them in a behavior that moves his spectators to tears.

10 Tips for Provoking News Releases


Want to get radio interviews and coverage in print publications to sell more books? Master the art of copy charismatic media releasesthat catch the attention of interest of editors and publishers. A media circulate (which also goes by its previous name, the press release) is a one page, bend in half spaced, single-sided article deliberate to transmit news about books, products, and people.

The Four Seasons of Exposure - Construction an All-Year Publicity


If you're like most exposure seekers, you maybe think oneproject at a time. You've got a new consequence appearance out in April,so you send out a delivery in March.

How to Tie-In With News Dealings to Score Publicity


It's safe to say that we live in appealing times. It seems wehardly have a pause connecting wars, tragedies, scandals,epidemics, performance trials and other measures that benefit from themedia's attention.

Publicity From Thin Air


In an ideal world, your affair would be brimful withnewsworthy stories, and the media would be coming up with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not at all times so easy to generatereal news.

Grandma Says...


Southern grandmothers have often said, "there are only three times a respectable person's name ought to be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part ballet company with my grandmothers.

Press Releases for Every Occasion


To many marketers, the press announcement is amazing of a "one sizefits all" proposition. You want to get media coverage, you eliminate a press release, send it to some journalists and sit back andwait.

Press Kit Rudiments That Work


Considering how deep they are to the publicist's trade,it's at all times amazed me how lousy approximately all press kits truly are.Your classic press kit is a blown up folder overflowing with puffery,hype, extraneous in a row and worse.

Forget the Press Delivery - Heres How to Pitch Like Roger Clemens


Stripped down to its core, media hype is a small amount more than oneperson persuading another. You, the media hype seeker, mustpersuade a journalist that your story is admirable of receivingprint space or air time.

8 Ways to Use Local Hype to Drive Your Business


While scoring anice story in BusinessWeek or USA Today is a bit tocelebrate, there are times when you need to grab concentration a bitcloser to home. If your affair draws its clientele from a definite town, cityor region, focusing your energy on in receipt of an indescribable nationalpublicity hit may be overkill, in particular when receiving publicitywhere you need it -- in your home town -- is often so mucheasier.

The Best PR Edge: Receiving Newspapers To Open Your E-Mails


You know that being paid media hype is vital to the fitness of yourbusiness. You maybe also know that e-mail is the way mostpublicity seekers get in touch with correspondents to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business


What is the one thing that all of the best broadcast relationsagencies do every year? They delve into and compile editorial calendars from publicationsthat are applicable to their client's business. You must too.

Creating Your Online News Room: How To Build a Site The Media Will Love


From time to time, citizens ask me how broadcast relations has changedduring the two decades in which I've been in the hunt for publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity


You worked hard to get a story on your big business in a popularwebsite or your local paper. Don't let your hard work ends there --here are seven tips to help you augment your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A beneficial condition on your business or crop is marketing gold- it implies that the book or website has given itsendorsement.

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Making The Case For 'Good' PR (And Five Ways To Achieve It)  Forbes

From customer *service* to social media, here are five ways your company or personal brand can position itself more positively to public perception.


The Most Powerful PR Firms of 2018  Observer

Welcome to the fifth volume of Observer's annual PR Power 50—which may just represent the most exciting year yet.


The Most Powerful Entertainment and Media PR Firms of 2018  Observer

With N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.


The Most Powerful Fashion PR Firms of 2018  Observer

Here are our choices for 2018's notable fashion PR firms (KCD also appears in this year's PR Power 50).


The Most Powerful Health Care and Pharma PR Firms of 2018  Observer

Here are our choices for 2018's notable agencies in health care and pharma PR—the top five also appear in our 2018 PR Power 50.


The Most Powerful Travel and Hospitality PR Firms of 2018  Observer

Here are our selections for 2018's notable travel PR firms—the top seven also made our 2018 PR Power 50.


The Most Powerful Financial PR Firms of 2018  Observer

Here are our choices for 2018's notable PR firms in the financial space. The top six of which also made this year's Observer PR Power 50.


Agility vs integration in the PR industry  Bizcommunity.com

Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter ...


DHS needs to mount a PR campaign in Central America  Washington Examiner

The impression in Central America today is that if you push north before new immigration laws are passed, you will get a path to U.S. citizenship.


The Most Powerful Art and Design PR Firms of 2018  Observer

Below are our selection for 2018's notable PR firms with an art and design specialty (you'll find the top three in this year's PR Power 50 as well).


The Most Powerful Real Estate PR Firms of 2018  Observer

Here are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.


The Most Powerful Beauty PR Firms of 2018  Observer

Spending on beauty products has exploded, which has meant a bonanza for PR firms in the category. Sure, it's about so-called influencers, but a lot of traditional ...


The Most Powerful Nonprofit and Public Affairs PR Firms of 2018  Observer

These firms fight the good fight, which makes them our choices for notable nonprofit and public affairs PR firms of the year (the top three also grace this year's PR ...


The Most Powerful Cannabis PR Firms of 2018  Observer

Here are our selections for the year's most notable agencies in the fast-growing cannabis PR space.


Report: Fact-checkers say Facebook has used them for "crisis PR"  Fast Company

Journalists who partnered with Facebook say they've lost faith that the social network really cares about ridding itself of false news. Facebook quickly responded.


Parkland’s David Hogg sends ‘thoughts and prayers' to the NRA's 'PR team’ after accused Russian agent pleads guilty | TheHill  The Hill

Parkland, Fla., school shooting survivor David Hogg offered “thoughts and prayers” to the public relations team at the National Rifle Association (NRA) on ...


The Most Powerful Restaurant PR Firms of 2018  Observer

Still, it's one of the most exciting eras for restaurants in eons, which makes this an especially intriguing time for PR firms in the space—including our choices for ...


Motlanthe Commission could be a high-level PR stunt for...  Daily Maverick

The killing of six unarmed civilians by Zimbabwe's military on 1 August, two days after polling in the country's general elections, was a huge setback for an ...


Grom Social Partners With PR Agency to Launch Enterprise-Level Solutions and Public-Private Partnership Program  Associated Press

To Form new Public-Private Partnerships in the Social Sustainability Sector Boca Raton, FL, Dec. 14, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE ...


Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC

"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.


Top 10 marketing and PR stories in 2018 that got your attention  Marketing Interactive

Here are the stories that got readers hooked and wanting more.


Trump says Cohen did low-level work for him, mostly PR: Fox  Reuters

U.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...


Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Mzansi Super League 2018  Cricbuzz

Follow Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Dec 14, Mzansi Super League 2018 with live Cricket score, ball by ball commentary updates on ...


'They threw us under the bus at every opportunity': Facebook fact-checkers say its mission to weed out fake news was a PR stunt  Business Insider

Some fact-checkers expressed dismay at the news that Facebook hired the Republican-linked PR firm Definers to smear prominent critic George Soros.


Sungrow Named International Brand Development Honoree by PR Newswire  PRNewswire

SHANGHAI, Dec. 14, 2018 /PRNewswire/ -- Sungrow, the global leading inverter solution supplier for renewables, has announced recently that PR Newswire, a.


Why I decided to become an ambassador for Women In PR  PRWeek

Growing up, my parents gave me the confidence to think I could achieve whatever I wanted to if I put my mind to it, and they ensured their two daughters were ...


Garmin appoints Golin as lead PR agency  PRWeek

Consumer technology business Garmin has appointed Golin as their lead PR agency, following a competitive pitch run by Creativebrief, PRWeek can reveal.


Dance: PL 5th, PR-B 6th at C-I  The Lake Country Echo

In the first conference meet at Crosby-Ironton on Friday, Dec. 7, the Pequot Lakes Revolution dance team finished fifth of the six teams, leading only Pine ...


Q&A: TVC Group's Ashleigh Lezard on the changing nature of PR and journalism  The Drum

Earlier this year TVC Group appointed former journalist and sustainability communications specialist Ashleigh Lezard as account director to work on The ...


Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  Forbes

Many sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...


Conker Communications handed PR role for 2019 Netball World Cup  Insidethegames.biz

Conker Communications has been appointed to handle public relations at next year's Netball World Cup in Liverpool.


Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswire

EAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...


Marcoms employers urged to sign LGBT support charter  PRWeek

Marcoms employers urged to sign LGBT support charter. From PR Week.


Is the Motlanthe Commission a high-level PR stunt?  Institute for Security Studies

However, given that the commission is all about the optics, as bizarre as the selection of Motlanthe was wise, even more so was the inclusion of Professor ...


Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TV

In an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...


11 of the best PR campaigns and activations of 2018 (according to you)  PRWeek

Each month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...


📝 Atlético-PR 1-1 (4-3 pens) Junior FC: Atlético win the Sudamericana  Onefootball

Tonight was a special night for Brazilian-side Atlético-PR, as they defeated Colombia's Junior Barranquilla on penalties to claim the 2018 Copa Sudamericana ...


Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ie

At the best of times, it's hard to understand Thomas Markle's motivations.


Mzansi Super League 2018 Eliminator: Top 5 Fantasy Cricket picks for Jozi Stars vs Paarl Rocks Dream11 team  GQ India - What a man's got to do

Jozi Stars vs Paarl Rocks is the eliminator match in the Mzansi Super League 2018. Find out the top picks for your JOZ vs PR Dream11 Team for tonight's MSL ...


Champaign school board approves 40-year PR vet as communications head  Champaign/Urbana News-Gazette

CHAMPAIGN — A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...


Congress Moves To Ban Cockfighting In USVI, PR -  VI Consortium

The U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...


Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBC

Sadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.


Advance Publications Plans to Outsource Local PD Jobs, Hires PR Firm to Run Interference  Cleveland Scene

Local newspapers like The Plain Dealer provide an incredibly valuable *service* to the community. But it's an unfortunate reality that the local newspaper business ...


Private investment group acquires Houston PR  PRWeek

Houston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.


Entergy suing PR company hired during push for power plant  FOX 8 Live WVUE

NEW ORLEANS (WVUE) -Entergy New Orleans is suing a Public Relations firm that it hired while pushing for a New Orleans East power plant. Entergy claims it ...


How Facebook’s crisis PR firm triggered a PR crisis  The Verge

Facebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.


Adidas reviews PR with aim of restructuring agency model  PRWeek

Adidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...


School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky'  Sun Sentinel

A crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district's critics ...


Parkland shooting PR consultant criticized in Broward was recommended by Orange schools  Orlando Sentinel

Winter Park PR consultant Sara Brady, hired by Broward County schools in the wake of the Parkland shooting, has been blasted for a speech in which she ...


Confessions of a social media manager: PRWeek meets five shooting stars from online PR in 2018  PRWeek

PRWeek launched a second series of 'Confessions of a social media manager' earlier this year, profiling those at the online coalface for some of Britain's ...


How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York Times

Definers, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.


Cancer survivor kicks off inaugural PR-B Relay for Life - Event...  The Lake Country Echo

Pine River-Backus students and cancer survivor Stacy Erholtz kicked off the inaugural student-led Relay for Life on Friday, Dec. 7, raising $4,242 for the ...


Public Relations expert advocates training, certification of PR practitioners  Vanguard

A Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...


U-20 WNT Takes Down China PR 1-0 at 2018 Women's Nike International Friendlies  U.S. Soccer

The U.S. Under-20 Women's National Team defeated China 1-0 in its final match at the 2018 Women's Nike International Friendlies. The USA broke through in ...


Boeing Leadership Faces PR Hurdles After Lion Air Crash  Wall Street Journal

The Lion Air accident in Indonesia has created new engineering and public relations challenges for Boeing Co. and its chief executive Dennis Muilenburg.


Judge: No Puerto Rico trip for convicted ex-county official  Miami Herald

A former North Carolina official guilty of conspiring to defraud the federal government cannot go on vacation to Puerto Rico this month.


PR: Postar - Public Chain Transaction Platform  Bitcoin News

Recently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...


Lime claims it didn’t know controversial PR firm Definers would sling mud at rivals  TechCrunch

Scooter startup Lime has confirmed it hired Definers but claimed it didn't know the controversial PR firm would try to smear its rivals. The company was speaking ...


Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm  CNBC

Facebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...


Facebook policy chief admits hiring PR firm to attack George Soros  The Guardian

Communication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'


School PR consultant calls Parkland critics 'crazies'  ABC News

A public relations crisis consultant hired to advise a Florida school district after a mass shooting is apologizing after dismissing the district's critics as "crazies" ...


Arcata native Trevor Daley to lead L.A. PR firm  Eureka Times Standard

Arcata native Trevor Daley was recently named president of Cerrell, a Los Angeles-based public relations firm. Previously, Daley served as state director and ...


Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBC

Facebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...


BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018  PRWeek

BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018. From PR Week.


Hurricane Maria cut the height of Puerto Rico's forests by a third  Grist

The storm caused 60 years worth of natural tree-falls in just a day.


Atletico Junior, Atletico-PR draw in Copa Sudamericana first leg  ESPN

Colombian side Atletico Junior and Atletico Paranaense of Brazil ended level 1-1 in Wednesday's first leg of the Copa Sudamericana final.


6 things PR pros should understand about AI | Articles | Home  PR Daily

PR pros are well acquainted with the idea that artificial intelligence (AI) will have an impact on their work. However, do they understand what impact it will have?


Manafort urged Trump to ‘declare a PR war on the FBI’ in ‘earliest days’ of his presidency: report  Raw Story

Newly revealed government documents obtained by Vox investigative reporter Murray Waas show that former Trump campaign manager Paul Manafort urged ...


How YouTube’s 2018 PR stunt became even more hated than Justin Bieber  Telegraph.co.uk

If you want to know what really raises the hackles of YouTube users, then you need look no further than pint-sized Canadian pop star Justin Bieber.


Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunch

Facebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...


Why PR is finally getting a promotion  PRWeek

Why PR is finally getting a promotion. From PR Week.


PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  Coingape

MobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...


PR & Social Media Specialist job with Montefiore Medical Center | 384417  mediabistro.com

This is a hybrid position, combining social media and traditional public relations experience in support of the larger Montefiore Public Relations team.


MXoN Team Puerto Rico To Offer Aid to Community  Racer X Online

This December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.


10 essential PR blogs to read | Articles | Home  PR Daily

Public relations professionals likely know about major PR publications such as PR Daily, PRNews and O'Dwyer's, as well PRSA publications like PRsay.


D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico  The New York Times

A former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...


PR vote a Christmas lump of coal  Prince George Citizen

Thankfully, the long provincial nightmare is over. The proportional representation referendum is done and now we can all breathlessly await the results, sure to ...


PR Exec Peter Binazeski Exits Amazon Studios, Joins Tubi TV As Head Of Communications  Deadline

Peter Binazeski, who worked in publicity at Amazon Studios for the past five and a half years, has left the company to become Head of Communications for Tubi ...


Michael Cook, former Triumph and Jaguar PR exec, dies at 85  Automotive News

Triumph sold its last sports car in the U.S. in the summer of 1982, and on Tuesday the brand lost its PR man, Michael Cook, 85, who never stopped promoting ...


Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeek

The company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...


Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  Deadline

After 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."


Billion-dollar tax break could give Puerto Rico false hope again  Stars and Stripes

WASHINGTON (Tribune News *Service*) — One of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a ...


You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast Traveler

The Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.


Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.com

Fourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...


Goodyear names Laura Duda chief communications officer  PRWeek

AKRON, OHIO: Goodyear has named Laura Duda as SVP of global communications and chief communications officer, replacing Paul Fitzhenry. Duda will ...


2018's top 10 controversial marketing and PR stories that had readers hooked  Marketing Interactive

Here are the juiciest stories of 2018 that had readers hooked and asking for more.


The media is not the establishment's PR machine  Asia Times

At a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...


Teekay: PR Disaster Re-Opens Massive Opportunity  Seeking Alpha

Teekay Corporation (TK) and their primary daughter company, Teekay LNG Partners (TGP) reported earnings nearly two weeks ago. Despite TGP's excellent ...


‘IDF tunnel operation along Lebanese border is PR stunt’  The Jerusalem Post - Israel News

There was no pressing need for the IDF to carry out Operation Northern Shield along the country's border with Lebanon, a source familiar with the details of the ...


The Crispr baby news was carefully orchestrated PR—until it all went wrong  Quartz

He Jiankui didn't wake up on Sunday expecting his world to change. He'd authored a paper that was to be published on Monday, and planned to speak about ...


Miss Universe 2018: Miss Philippines and Puerto Rico early favorites  CalvinAyre.com

The 67th Miss Universe competition is coming up on December 17th, and Bodog has released their odds.


6 charged in '11 killing of US bank executive in Puerto Rico  Minneapolis Star Tribune

Federal authorities announced Wednesday that they have solved the high-profile killing of a New Jersey banking executive slain more than seven years ago in a ...


What's really behind Carole Middleton's PR blitz?  Daily Mail

For someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...


Deadpool has absolutely wrecked The Avengers with a new PR stunt  JOE.ie

After months and months of waiting in agony, fans of the Marvel Cinematic Universe were finally treated to their first view of the aftermath of Avengers: Infinity ...


Jagdish Thakkar, Low-Profile PR Officer to India's Most High-Profile Client  The Wire

Soft spoken Thakkar was reputed not just to capture the mindset of his boss, but also prepare the perfect press note even before the briefing ended.


Twitter spat erupts between PRCA's Ingham and Whitehouse Consultancy founder  PRWeek

A social-media row has erupted between a senior lobbyist and the head of the PRCA over how the new Public Affairs Board Twitter account should be used.


PR: Is there a future for Cryptocurrencies in the online casino industry?  Coingape

Cryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...


'Tim Cook for President' and other tawdry campaigns from Qualcomm's PR bulldog  AppleInsider

Definers Public Affairs, the PR firm Facebook contracted to sling mud at critics after the Cambridge Analytica debacle, also conducted campaigns against Apple ...


Puerto Rico and storied resort hotel weather the storm, finally  OregonLive

On Dec. 14, more than a year after the hurricane, El San Juan Hotel will swing open its double doors, ushering in guests and the soft Caribbean breeze.


The Brand Trudeau international PR machine does it again  Macleans.ca

Politics Insider for Dec. 4: Canada isn't immune from populism, what we learned from the security review of Trudeau's India trip, and what was behind the Prime ...


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