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35 Quick Tips for Copy A Press Release

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Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a behavior that moves his spectators to tears.

10 Tips for Provoking News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of copy charismatic media releasesthat catch the attention of interest of editors and publishers. A media circulate (which also goes by its previous name, the press release) is a one page, bend in half spaced, single-sided article deliberate to transmit news about books, products, and people.

The Four Seasons of Exposure - Construction an All-Year Publicity

If you're like most exposure seekers, you maybe think oneproject at a time. You've got a new consequence appearance out in April,so you send out a delivery in March.

How to Tie-In With News Dealings to Score Publicity

It's safe to say that we live in appealing times. It seems wehardly have a pause connecting wars, tragedies, scandals,epidemics, performance trials and other measures that benefit from themedia's attention.

Publicity From Thin Air

In an ideal world, your affair would be brimful withnewsworthy stories, and the media would be coming up with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not at all times so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name ought to be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part ballet company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press announcement is amazing of a "one sizefits all" proposition. You want to get media coverage, you eliminate a press release, send it to some journalists and sit back andwait.

Press Kit Rudiments That Work

Considering how deep they are to the publicist's trade,it's at all times amazed me how lousy approximately all press kits truly are.Your classic press kit is a blown up folder overflowing with puffery,hype, extraneous in a row and worse.

Forget the Press Delivery - Heres How to Pitch Like Roger Clemens

Stripped down to its core, media hype is a small amount more than oneperson persuading another. You, the media hype seeker, mustpersuade a journalist that your story is admirable of receivingprint space or air time.

8 Ways to Use Local Hype to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is a bit tocelebrate, there are times when you need to grab concentration a bitcloser to home. If your affair draws its clientele from a definite town, cityor region, focusing your energy on in receipt of an indescribable nationalpublicity hit may be overkill, in particular when receiving publicitywhere you need it -- in your home town -- is often so mucheasier.

The Best PR Edge: Receiving Newspapers To Open Your E-Mails

You know that being paid media hype is vital to the fitness of yourbusiness. You maybe also know that e-mail is the way mostpublicity seekers get in touch with correspondents to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best broadcast relationsagencies do every year? They delve into and compile editorial calendars from publicationsthat are applicable to their client's business. You must too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, citizens ask me how broadcast relations has changedduring the two decades in which I've been in the hunt for publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your big business in a popularwebsite or your local paper. Don't let your hard work ends there --here are seven tips to help you augment your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A beneficial condition on your business or crop is marketing gold- it implies that the book or website has given itsendorsement.

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PR Council's Ninth Annual Diversity Distinction Awards Honors Communications Organizations, Professionals and Programs Aimed at Improving Diversity and Inclusion  Yahoo Finance

The PR Council (PRC) announced the winners of the ninth annual Diversity Distinction in PR Awards tonight at its annual Member dinner. The awards ...

Five Important PR Lessons Agency Pros Have Learned From Their Mentors  Forbes

Good advice can save people a lot of heartache and unnecessary work. Here are some things to consider.

Purdue Pharma Hired PR Firm That Rebranded BP After Deepwater Horizon Spill  The Intercept

Purdue Pharma, the pharmaceutical firm that manufactures OxyContin and allegedly helped fuel widespread addiction to painkillers, has turned to some of the ...

Hurricane Maria, 2 Years Later: ‘We Want Another Puerto Rico’  The New York Times

SAN JUAN, P.R. — The giant protests are gone now from the streets of Puerto Rico, much like the old governor they ousted in what came to be known as “la ...

The school curriculum is failing PR and we need to fix it  PRWeek

While I was studying at university, my course had around 30 students. That's all. This number decreased by the time graduation rolled around, too. It doesn't take ...

PR Genius Tony Wyllie Takes His Talents Away From Dan Snyder  Deadspin

Sports radio station WJFK in D.C. reported today that Tony Wyllie has quit as Dan Snyder's communications director to take a job with the Special Olympics.

HSBC Plans PR Blitz to Win Over Beijing  Bloomberg

HSBC Holdings Plc has launched a public-relations offensive aimed at leaders in Beijing, reflecting worries that its position as the biggest foreign bank in China ...

Batch And Blast PR: Why Reporters Ignore Public Relations Emails 09/19/2019  MediaPost Communications

Here's an oddball study from PR Newswire that attempts to answer one of the great questions of our time: Why do journalists ignore emails from public relations ...

2019: Year of Transformation for Russia's PR Sector  O'Dwyer's PR News

For Russian communications agencies, the year 2019 has meant adapting to transformation, change and a number of worldwide trends.

Greater meaning: The 2019 Diversity Distinction in PR Awards  PRWeek

Agencies and brands are not only boosting their diversity efforts, but also broadening them to be more inclusive and innovative. The proof is in the entries to the ...

Green Badger picks Ripley PR as public relations agency  Maryville Daily Times

Savannah, Georgia-based Green Badger, leading software solution for LEED certification for the construction industry, has named Maryville-based construction ...

My house burned down and my agency is stronger  PRWeek

Personal hardships and vulnerability can create better leaders and a better work environment, says Tom Lindell managing director of Minneapolis-based ...

Exclusive: PR agency bosses pledge to support global climate strike  PRWeek

The bosses of leading UK PR agencies have signed an open letter pledging to support staff who wish to join climate strikes tomorrow, PRWeek can reveal.

Redskins' PR boss Tony Wyllie exits after nine years, lots of controversies  Awful Announcing

From "definitely a fake account" to interrupting on-field interviews to Arab Spring analogies, Tony Wyllie had quite the run handling PR for the Redskins.

3 Winnebago County Board members explore hiring PR help to improve board's image  Rockford Register Star

ROCKFORD — Three Winnebago County Board members met with a public relations expert last month to discuss how her agency could help the board combat ...

The PR Week: 9.20.2019: Howard Schacter, Acreage Holdings  PRWeek

Acreage Holdings' Howard Schacter joins The PR Week podcast.

The US Minority Chamber Of Commerce is Ready for the Exclusive Premier Bi-Annual the Americas Security Summit Miami 2019  PRNewswire

MIAMI, Sept. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ -- The Premier Edition will highlight four main discussion: 1. Crime, U.S Economy and terrorism ...

The Feather in Felicity Huffman Crisis P.R. Campaign Cap  Vanity Fair

Community *service* began almost immediately for the first parent in the college admissions scandal sentenced.

Northeastern communications team wins three awards from PR News, besting PepsiCo, National Geographic, and Johnson & Johnson  News@Northeastern

Northeastern University's communications team on Tuesday won three national awards at PR News's Platinum PR Awards in New York, topping a group of ...

Steve Dowling, Apple’s VP of communications, is leaving the company

Dowling headed Apple's communications for the last five years.

There seems to be a PR campaign against France's Steam reselling ruling (update)  Windows Central

On September 17, a French court said that Valve needed to let its consumers resell their digital games in the country. This concept was initially proposed by ...

Hong Kong tries and fails to hire PR firms to rebuild image  BBC News

Hong Kong's government contacted eight public relations firms to try and rebuild the embattled city's image, but all of them declined the contract. The city has ...

Israel’s self-destructive PR must change in its next government  The Jerusalem Post

Wouldn't be great if Isrotel worked with StandWithUs like El Al, to empower their employees, helping them to realize they are the face of Israel.

Area Cross-Country: Pillager girls win, PR-B boys 2nd  Brainerd Dispatch

EAST GULL LAKE -- Pillager's Grayson Beard was the boys individual winner with a 19:59.74 run as the Huskies were third as a team in the Pillager Invite ...

MUSD extends partnership with PR firm  Moorpark Acorn

The Moorpark Unified School District is continuing to seek outside help to manage its public relations efforts and communicate with the local community. Last.

Why website accessibility is crucial for a client's digital reputation - PR Daily  PR Daily

Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today's online audiences.

BBH hires The Academy's Chris Bamford as first PR creative director  PRWeek

Bartle Bogle Hegarty London has hired Chris Bamford as its first creative director in PR. Bamford started this month and is part of the creative department, ...

How to get your ads working, and whether PR is worth it  TechCrunch

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of, a growth marketing agency that trains you to become a marketing ...

Legally Blind PR Student to Speak at PR Council Forum  O'Dwyer's PR News

A legally blind PR student at New York University's School of Professional Studies will deliver a presentation at a Carnegie Hall forum tomorrow that focuses on ...

PR Oversight Board Defends Appointments At High Court  Law360

Puerto Rico's federally appointed oversight board is urging the U.S. Supreme Court to overturn the First Circuit's decision that its members require Senate ...

The Lede Company Is Hollywood's Hottest Publicity Firm

The women behind the Lede Company quit their jobs, took an entrepreneurial leap, and now run one of the most powerful PR firms in entertainment.

Are Silicon Valley marketing and comms pros over it?  PRWeek

Departing Apple comms head Steve Dowling's memo to staffers about his exit this week recounted the "countless keynotes, product launches and the occasional ...

Align PR Adds Five Key Staffers, Including Senior Publicist Brit Reece  Hollywood Reporter

Nicole Perez-Krueger launched the company over the summer and continues to expand operations across both coasts.

Screw Johnson’s elitist PR stunts. Here’s why Corbyn is the people’s leader we so desperately need.  The Canary

Yet again, Corbyn is on the right side of history. And Johnson is nowhere to be seen.

E.ON tackles air-quality crisis with 16ft lungs  PRWeek

On a mission to highlight the perils of air pollution in the Big Smoke, E.ON has erected a 16ft activation on London's South Bank. Created by Engine PR agency ...

IonTuition and META Select BLASTmedia as PR Agency of Record  Business Wire

BLASTmedia, the only PR agency dedicated to SaaS, recently added IonTuition and META to its roster of technology clients.

Royal Caribbean: Want to help the Bahamas? Book a ticket  PRWeek

MIAMI: The best way to help Bahamians affected by Hurricane Dorian is to book a trip to the islands, according to Royal Caribbean VP and chief ...

TransPerfect Puerto Rico Opens Doors in San Juan  PRNewswire

NEW YORK and SAN JUAN, Sept. 19, 2019 /PRNewswire/ -- TransPerfect, the world's largest provider of language and technology solutions for global business, ...

As Tony Bennett Gets Good PR, What Do His Players Get?  Deadspin

Virginia men's basketball coach Tony Bennett makes more money from just a few years of work than an average person can hope to earn in a lifetime. Going off ...

Greggs, Virgin and McDonald's: complete winners list of The Drum's inaugural PR Awards  The Drum

It was a big night for brands like Greggs, Virgin and McDonald's at The Drum's inaugural PR Awards, which took place at The Marriot Grosvenor Square Hotel, ...

Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeek

Unilever vet Keith Weed to join WPP's board; Area 51 parties to feature Arby's, Bud Light and Kool-Aid: Oh, yeah or oh, no? News · Tweet ...

HSE’s €1m spend on national children’s hospital PR ‘unacceptable’  The Irish Times

HSE spent over €11m on consultancy fees for national children's hospital group.

Facebook outed a Ukrainian PR agency which spent $1.6 million on ads for fake accounts and pages  INSIDER

Facebook announced Monday that it has taken down hundreds of fake accounts, groups, and pages originating from Ukraine and Iraq.

Doug Manchester 's PR disaster tour  San Diego Reader

Former Union-Tribune owner Douglas Manchester, his appointment by Republican President Donald Trump to be ambassador to the Bahamas stalled for over ...

Fossil Fuel Ad Campaigns Emphasize 'Positives' After Climate Science Denial PR Lands Industry in Hot Seat  DeSmog

This story is part of Covering Climate Now, a global collaboration of more than 250 news outlets to strengthen coverage of the climate story. Public relations ...

Puerto Rico  NPR

Puerto Rico became a U.S. territory in 1898 and for much of the next fifty years Puerto Ricans fought fiercely about this status. Should they struggle for ...

Apple PR Boss Exits  ChannelNews

Apple's news driver, Steve Dowling, is in the news himself, following his announcement that he will leave the iPhone maker after 16 years as head of public ...

The 150 people PR show  EJ Insight

The number 150 seems to bear some special significance to the HKSAR government. Otherwise why would it pick only 150 people for the first “open dialogue” ...

Brough's Accusers Issue Joint Statement; PR Group Represents TCA, Bartlett and Nonprofit  San Clemente Times

By Lillian Boyd The founder and CEO of Crime Survivors has called for the resignation of 73rd District Assemblymember Bill Brough in a joint statement with.

PROTON's Vijayaratnam Tharumartnam on why bosses can't expect PR to just 'buy' a story  Marketing Interactive

The PROTON brand has grown to become synonymous with Malaysia ever since its founding in 1983. Undoubtedly the pride and joy of many Malaysians, ...

The 16-Year-Old Leading The Fight For A Green New Deal In Puerto Rico  HuffPost

La generación del "yo no me dejo" is about to merge with Generation Green New Deal as climate strikes take place worldwide.

Gay cake shop owner called ‘p**fy pr**k’ in vile hate mail saying his ‘hands shouldn’t be near any food’  The Sun

A GAY cake shop owner was called a "p**fy pr**k" in a hate-filled anonymous letter saying his hands "shouldn't be near any food." Michael Burns, 51, was sent ...

Opinion: UAW's 'Mad Men' pull off a PR coup  The Detroit News

Don Draper, the fictional advertising whiz in the television show “Mad Men,” once offered this PR advice to a potential client: “If you don't like what's being said, ...

Jerry strengthens into a hurricane, eyes Puerto Rico and Bermuda  Fox News

Tropical Storm Jerry strengthened into a hurricane Thursday morning and is expected to pass north of Puerto Rico on Saturday and east of the Bahamas on ...

PR-SSC Receives Maximum 10-Year Reaccreditation

SOUTH HOLLAND, IL – South Suburban College officially received its full accreditation for the maximum period of ten years from the Higher Learning ...

BBH hires Chris Bamford as first creative director in PR  CampaignLive

Bartle Bogle Hegarty London has hired Chris Bamford as its first creative director in PR. Bamford started this month and is part of the creative department, ...

Influencer fraud's $1.3B price tag—and how marketers can respond - PR Daily  PR Daily

By Ted Kitterman · @tedkitkat. Sept. 16, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...

Redskins PR Head Tony Wyllie Leaving For Role At Special Olympics  SportsBusiness Daily

The Redskins are "losing another of their top executives," as Senior VP/Communications TONY WYLLIE is "leaving for a management job with the Special ...

Running Those PR’s  Scottsbluff Star Herald

Jayme Clark. Bobcats Cross Country Coach. Kimball Invite 2019. The Bobcat runners were back in action last Friday, September 13th, at the Kimball Invite.

PR crises that have defined 2019 - PR Daily  PR Daily

There are four months left in 2019, but it already feels like we've witnessed a year's worth of scandal and crisis. Last year, it was Facebook's data misuse and ...

Galway TD slams one million euro spend on Children’s Hospital PR  Connacht Tribune Group

Galway Bay fm newsroom: A Galway TD says a one million euro spend on public relations for the National Children's Hospital is 'unacceptable.' AD.

€1m PR spending on new children's hospital is branded 'unacceptable'

The spending of more than €1m on public relations for the controversial new national children's hospital has been branded "unacceptable".

HSE spent €1m on children's hospital PR

The HSE has been accused of an "unacceptable" misuse of public money after it emerged it has spent more than €1m on children's hospital PR in the past five ...

PR agency expands following client wins  Insider Media

Huddersfield-based communications agency Scriba PR has moved to larger offices following a series of client wins.

PR minister visits modern control system  Business Recorder

LAHORE: Federal Minister Pakistan Railways Sheikh Rashid Ahmad visited railway control office set up on modern lines at the Pakistan Railway headquarters ...

Bad fauxmance: when celebrity couples become PR stunts  The Guardian

From Camila Cabello and Shawn Mendes to J Lo and Drake, pop is awash with accusations of fake relationships – but who's for real?

MCIS Insurance appoints creative and PR agencies  Marketing Interactive

MCIS Insurance, a member of South African financial services group, has appointed Re:Think to handle creative and digital duties, as well as AS.iF Asia to ...

Prince Harry, Duchess Meghan hire Hollywood PR firm for travel organization  Fox Business

Meghan Markle and Prince Harry are breaking away with their own travel initiative, and that includes a new PR team.

New business wins across tech and fashion for PR firm Rice  Mumbrella Asia

Singapore based PR firm Rice has won several new clients. These include online fashion destination Zalora, global analytics platform Tableau and software ...

Burger King has major meltdown (of its plastic toys)  PRWeek

The fast food behemoth is ditching all plastic toys from junior meals from today and commemorating the move by melting a giant toy – an oversized jeep-driving ...

How Ancient DNA Can Help Recast Colonial History  The Atlantic

The people of pre-colonial Puerto Rico did not disappear entirely—a new study shows that the island's residents still carry bits of their DNA.

Independent HK hotel brand pleads for government assistance in 'trying time'  PRWeek

Ovolo Group's founder & CEO Girish Jhunjhnuwala has called on the Hong Kong government to assist the local hospitality industry given the current economic ...

PR Icon Kelly Cutrone bans Jezebel writer for life  Page Six

PR icon Kelly Cutrone has banned a Jezebel writer from her fashion shows after the blogger claimed that Cutrone kicked her out of a seat at a Fashion Week ...

How Katie Sturino Went from Working in PR to Becoming an Influencer-Entrepreneur  Fashionista

In our long-running series, "How I'm Making It," we talk to people making a living in the fashion industry about how they broke in and found success.

Edelman names new EMEA COO  PRWeek

Edelman has promoted the GM of its Amsterdam firm, Arent Jan Hesselink, to chief operating officer of EMEA under the leadership of new EMEA CEO and ...

Hispanic Heritage Month: Kissimmee Artist Creating 3-D Art Inspired by Puerto Rico  News 13

KISSIMMEE, Fla. — A Kissimmee artist is creating unique pieces of art using photography, an X-acto knife, and plenty of pride in his Hispanic heritage.

Watch: Global Climate Strike launches with multi-platform campaign  PRWeek

Watch: Global Climate Strike launches with multi-platform campaign. From PR Week.

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning  PRWeek

If you're wondering 'where is everyone?' on Friday, they could be taking part in the Global Climate Strike, which is set to draw attention to the climate change ...

Amazon hires Fever co-founder for EMEA consumer comms role  PRWeek

Amazon hires Fever co-founder for EMEA consumer comms role. From PR Week.

Pype picks Ripley to handle its US public relations  Maryville Daily Times

Pype, a leading construction software platform that uses machine-learning to provide data insights from plans, specs and automates workflows from ...

The PR Process That Drives Hundreds of Links Time After Time  Search Engine Journal

Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming ...

Are Aldi's lower profits really such a bad thing, PR-wise, in these uncertain times?  The Grocer

Aldi isn't bothered by short-term shareholder concerns. It's investing in the future.

‘Fantasy Island’: How the American Dream fueled Puerto Rico’s decline  Washington Post

About US is a new initiative by The Washington Post to cover issues of identity in the United States. Sign up for the newsletter. I want to take you on a journey ...

Tim Bell, 77, Dies; Brazen P.R. Man for Thatcher and Other Leaders  The New York Times

Tim Bell, an irrepressible pioneer in the field of political public relations who helped Margaret Thatcher and Britain's Conservative Party win three elections, then ...

Can This Hollywood PR Firm Change the Public's View of Meghan Markle?  Showbiz Cheat Sheet

Was hiring a PR firm to fix Meghan Markle's reputation the best thing to do?

Infographic: 12 crucial video marketing statistics - PR Daily  PR Daily

Just how important is video for your messaging? That's the question every communicator must answer as they ponder investing in video production equipment ...

XNA fills new role for PR, marketing

Northwest Arkansas Regional Airport (XNA) has hired Alex English as the airport's public relations and marketing specialist. Her role is a new position for the ...

Puerto Rico Police Officer Alfred Zanyet-Perez, father of 8, had memorable laugh and dedicated work ethic  Fox News

Alfred Zanyet-Perez, a 52-year-old father of eight and an agent with the Puerto Rico Police Department, was in a San German store Feb. 15 engaged in just such ...

Domino's Pizza announces retained consumer PR agency  PRWeek

Domino's Pizza announces retained consumer PR agency. From PR Week.

Traditional PR Doesn't Work Anymore. Here's What Does.  The Business of Fashion

NEW YORK, United States — PR just isn't what it used to be. Consider the experience of Tibi designer Amy Smilovic, who started her New York-based label in ...

Puerto Rico Symphony Orchestra Offers Free Concert to Public School Students  The Weekly Journal

As part of its educational mission to introduce the youth to the musical arts, the Puerto Rico Symphony Orchestra (PRSO) presented on Thursday an educational ...

'The Levels Are Rising and So Are We:' Thousands in NYC Participate in Global Climate Strike and Puerto Rico Day of Action  NBC New York

Thousands of people in New York City are expected to join worldwide demonstrations on Friday ahead of a U.N. climate summit, and the public schools are ...

The Carolina Panthers and Lowe's could have avoided the PR backlash to giving a 12-year-old a free lawnmower  Fast Company

The team's feel-good PR stunt was too much about them and not nearly enough about the young man.

Why and how PR pros should embrace artificial intelligence - PR Daily  PR Daily

Artificial intelligence (AI) is finding its way into customer *service*, online search and even the crafting of articles. All this gives rise to a new phenomenon for ...

Puerto Rico was spared the brunt of Dorian, but a 'powerful hurricane' threatens mainland US  CNN

Puerto Rico was spared the brunt of hurricane-force winds from Dorian that tore through the British and US Virgin Islands Wednesday, but the threat is just ...

The Disappearing Schools of Puerto Rico  The New York Times

Over the past three years, hundreds of schools have closed across Puerto Rico. Their ruins are among the most visible evidence of the island's vicious circle of ...

HTC Appoints Yves Maitre as CEO To Embrace 5G, AI And XR Future  PRNewswire

TAIPEI, Taiwan, Sept. 17, 2019 /PRNewswire/ -- HTC Corporation, a leading innovator in mobile and immersive computing, today announced the appointment of ...

OPINION: BA and Cathay woes demonstrate airline PR vulnerability  Flightglobal

As a flag carrier with an unassailable lead at a major hub, you probably don't expect much sympathy when things go wrong.

A Marquette church hosts Support Puerto Rico 5k Fun Run this weekend  WJMN -

MARQUETTE, MICH (WJMN) — A group of 20 youth group members are heading to Puerto Rico to help rebuild and restore the Island from the recent hurricanes ...

A PR stunt? Why the government's wage theft crackdown comes at a suspicious time

The government's threat of jail for bosses engaging in wage theft may be a PR exercise designed to camouflage the blow of big hits to come for workers.

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